Think about the companies and organisations with which you have had interactions Which of these are able to identify you What tactics and procedures did these companies use to accomp
IDENTIFYING CUSTOMERS
=>Think about the companies and organisations with which you have had interactions.
=>Which of these are able to identify you (i.e., to recognise you as an individual over time, between touchpoints, and across channels)?
=>What tactics and procedures did these companies use to accomplish the identification.
=> Among those that were not able to identify you, what are the factors hindering their accomplishment of that objective?
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