The initial entry strategy of the company could be passive or active (Unit 4). Define them and provide an example.
3) The initial entry strategy of the company could be passive or active (Unit 4). Define them and provide an example.
4) In Unit 3, we have covered what means targeting in SMM (Social Media Marketing) and the different dimensions as follows:
a.
The right person to get
b.
The right content
C.
At the right place
d.
At the right time
e.
In the right format
f.
In the right language
g.
On the right device
Explain each of them and provide an example.
Formalities:
Word count: 1000 words.
Cover, Table of Contents, References, and Appendix are excluded from the total word count.
Font: Tahoma 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography must be in Harvard’s citation style.
It assesses the following learning outcomes:
Understand social media marketing within the context of the marketing strategy and IMC
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