Richmond Hospital Crisis

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Richmond Hospital Crisis

This case describes a scenario familiar to many hospitals who have found themselves in a metropolitan or urban area that is transitioning. As the hospital develops plans around the hospital change with a revitalization of housing stock, there is a growing tension between longterm residents, rising home prices, and a revitalization of neighborhoods that often results in existing or long-term residents finding themselves facing dislocation. As the case describes a scenario in which the planning board had approved a plan, the situation turned into a public relations problem overnight, and the CEO was found facing a major public relations problem that was spiraling out of control. The issue this case poses is how to address the problem. The challenge or the problem is one of stakeholder identification as a major priority.

After reading the case study , answer the following questions in a word doc.

Who are the critical stakeholders in this project? (Primary? Secondary?)

Which ones were engaged inappropriately?

What should have been the priority for this project to not have a public relations crisis?

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