PRODUCT IS -A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon
Step 2: Apply product elements to make this product complete by thoroughly describing them.
Describe the type of product you selected and include product attributes like quality, features, benefits, style, and design.
Provide a proposed product line (depth) and product mix (the 4 P’s; width) for your good. See Exhibit 10.1 in the text. (ATTACHED)
Describe the elements of the product’s branding (i.e., brand name, sponsor, and brand strategy).
Provide a packaging plan and any warranty or copyright involved if applicable.
Step 3: Assume Prodserve’s new product you selected used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers.
Discuss at least two (2) different distribution models available for getting the product from the producer to the consumer.
Using scholarly research, explain the advantages and disadvantages of using intermediaries. Provide 2–3 direct quotes and/or paraphrases from your research, incorporating them into your paper where appropriate in support of your contentions using APA 7th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in current APA format.
Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
Provide at least one distribution model that would be most effective for the Proservice’s new product. Explain why it would be most effective.
Provide an original minimum 3-page paper or a minimum of 700 words to address steps 1–3, with additional title and reference pages using current APA format and citation style.
Competency Assessment Rubric
All competency criteria must be met to earn a B grade and pass this Course Outcome.
A predefined number of mastery criteria must be met to earn an A grade, indicating mastery of
the Course Outcome. See the CLA and Grade Criteria Chart below.
MT219M4-4 Criteria MET NOT YET
MET
Part 1: Product
Competency: Based on the selected scenario product
Applies product elements to make this product complete by
thoroughly describing the type of product selected and includes
product attributes like quality, features, benefits, style, and design.
Provides a proposed product line (depth) and product mix (width)
for their chosen good.
Describes the elements of the product’s branding (i.e., brand
name, sponsor, and brand strategy).
Provides a packaging plan and any warranty or copyright involved
if applicable.
Mastery
Applies consistent branding elements to all of the product elements and
addresses labeling and environmental packaging concerns.
Part 2: Place
Competency:
Discusses three different distribution models available for getting
the product from the producer to the consumer.
Using scholarly research, explains the advantages and
disadvantages of using intermediaries. Provides 2–3 direct
quotes, and/or paraphrases from their research, incorporating
them into their paper where appropriate.
Considering factors like their brand and target audience, explains
what type of retailers would be the best match for their new
product and why.
Provides a distribution model for the scenario company that would
be most effective for the new product. Explains why it would be
most effective.
Mastery
MT219M4-4 Criteria MET NOT YET
MET
Describes details of two chosen distribution models in-depth from
manufacturer to exact placement on the shelf or online. Explains why.
Total Competency Criteria:
Total Mastery Criteria:
CRITERIA CLA
Score Grade Points
Meets all 8 competency criteria and 1 of mastery criteria 5 A 1000
Meets all 8 competency criteria and 0 of mastery criteria 4 B 850
Meets 6–7 competency criteria 3 Not Yet
Competent* 0
Meets 4–5 of competency criteria 2 Not Yet
Competent* 0
Meets 1–3 of competency criteria 1 Not Yet
Competent* 0
Meets 0 competency criteria 0 Not Yet
Competent* 0
No submission NA Not Yet
Competent* 0
*Not Yet Competent grades convert to an F at term end
*If work submitted for this competency assessment does not meet the minimum
submission requirements, it will be returned for revision without being scored. If the
work submitted does not meet the minimum submission requirements by the end of the
term you will receive a failing score.
Minimum Submission Requirements
Minimum Submission Requirements MET NOT YET
MET
The assessment response should be the required number of
pages as specified, in a Microsoft® Word® document, with
additional title and reference pages using current APA format.
Responds to all of the checklist items in a thorough and highly
organized, logical, and focused manner using Standard English
and demonstrate exceptional content, organization, style,
grammar, and mechanics.
The assessment response should comply with all instructions
provided.
The response should provide a clearly established and
sustained viewpoint and purpose.
Minimum Submission Requirements MET NOT YET
MET
The writing should be well ordered, logical, and unified, as well
as original and insightful.
Cites both in-text and reference list citations where appropriate
and references all sources using proper current APA citation
style.
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