Health Care Marketing Strategy
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Many hospitals today are focusing their organizational resources on becoming a Center of Excellence, concentrating on one or more categories of disease or special types of service. What do you see as some of the forces driving hospitals? Can you think of a hospital or health system in your area that is promoting itself as the “heart” center, the “women’s health” center, or some other specialty area? This is sometimes termed “boutique” health care. Does this seem like a good strategy in today’s health care market?
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