Why is it important to closely evaluate countries before selling in them?
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Before selling products internationally, business owners
should evaluate prospective countries to determine if
they are a good fit for the business. Many factors could
potentially disqualify a country as a strong market
location for your company.
Watch the following videos to learn about countries with
the greatest opportunities for international success:
10 Best Countries to Invest in Business
15 Countries Americans Are Not Welcome In
Several factors may disqualify a country from
international consideration, including the following.
Historically having political differences between
the country and the United States
A recent history of military actions or wars
between the country and the United States
Cultural, religious, or social differences and
conflicts
After watching the videos, download this assignment
template. Then, in a 3-5-page paper, respond to the
following:
Why is it important to closely evaluate countries
before selling in them?
What are 1-2 countries with great potential for
American companies and why?
Who are 1-2 countries that may not want to
purchase American products and services and
why?
Why do American culture, values, and political
ideologies matter when selecting international
markets?
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