Identify the most common categories of persuasive business messages
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- Identify the most common categories of persuasive business messages
- Describe an effective strategy for developing persuasive business messages and apply the three-step writing process to them
Discuss whether the following approaches are ethical or unethical and why:
- The “hard-sell” approach
- An emotional appeal
- Use of promotional slogans such as “Miami’s best new” or “Atlanta’s most popular”
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