What two activities are parts of a successful database marketing program?
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From the textbook Chapter 11
1.What two activities are parts of a successful database marketing program?
2.What are the two primary functions of data mining?
3.Identify the four types of sales presentations that typically used by sales reps.
From the textbook Chapter 12
1.Define sales promotion. What are the two main categories of sales promotions?
2.Name and describe five types of coupons. Which is the most popular with manufacturers? Which has the highest redemption rate?
3.What problems are associated with coupon programs?
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