We are doing a consulting project for a Poland software development company and its product entering Australia. The company is called Lasoft, and their software product is called Viewconnect. it is a closed-loop marketing system(CLM)
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Get it written →We are doing a consulting project for a Poland software development company and its product entering Australia. The company is called Lasoft, and their software product is called Viewconnect. it is a closed-loop marketing system(CLM). I need data and research on
1. Target market in Australia (clearly) that needs CLM system exactly – Customer segmentation and needs (we decide the product target on small and mid-size enterprise, but the client（lasoft）want to corporate with big enterprise and company, any data can persuade them )
2. Industry gaps analysis (size, trends) details ( in Australia)
3. potential Australian market software agents (list a few) agent/partner
Plz, find as much data and references and research as possible. any other data and research that can benefit our project are also good.
The company’s website :https://lasoft.pl/#3
The purpose of this data and research finding is for a final report ( Market entry strategy (value chain analysis/business model canvas for client company to enter Australia): where to play, how to win, what capabilities are required, management systems.)
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