The purpose of this task is to link theoretical/scholarly material about media effects and content to a “real world” case. select a case of interest to you that played out publicly via some type of media channel.

The purpose of this task is to link theoretical/scholarly material about media effects and content to a “real world” case.

 select a case of interest to you that played out publicly via some type of media channel. This could include traditional news outlets, blogs, social media or some combination of these channels. You will then critique and analyze the case from the theoretical framework(s) and perspective(s) in the scholarly literature you have chosen. Your case study should conclude with a summary of lessons learned from the case and/or any recommendations you have for how the individuals and/or organizations involved could have used media more strategically to realize more favorable outcomes.

A complete Case Study will include all of the following components:

Introduction: Describes overall purpose of paper (includes description of case for background/context; briefly previews type of media content that will be analyzed and theoretical/scholarly literature that will be used; makes argument for why that area of scholarly literature is best suited to understanding the case) plus articulate a clear hypothesis or thesis statement indicating the overall argument of the essay. You must BOLD your thesis/hypothesis.

Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 10 scholarly sources cited. You can include an unlimited number of popular sources, articles, or other forms of media in addition to the scholarly sources).

Methodology: Identifies media content analyzed, provides rationale for media content selected, describes how media content was collected, briefly identifies qualitative content analysis as the method of data analysis.