Social Media and e-commerce will play increasingly important roles in educating consumers about cannabis.
Social Media and e-commerce will play increasingly important roles in educating consumers about cannabis. Regardless of your career sector, you will need to be familiar with good web design and digital branding to market your services and products. In this activity, you will review a cannabis industry website to evaluate its features, user experience, and educational content.
Tasks (How we’ll do it)
Spend some time clicking through the Harborside Dispensary Website. Alternatively, you can find an appropriate cannabis industry site that is approved by your instructor.
Write a 500-word review and summary about the different pages, features, and general user experience you had while navigating the site. What have you learned about digital presentation and operations matters as a result of perusing this site? Some features you’ll want to consider for your evaluation include:
- Authority: what are the owners’ credentials and qualifications?
- Purpose and Audience: For whom is the site designed? Is there a clear mission statement? Does the content align with the mission statement?
- Coverage: Are topics presented clearly and comprehensively, or is there a shallow overview?
- Relevance: How current and relevant is the information, links, etc.?
- Objectivity: Is the information presented in a neutral, informative, persuasive manner? Do there appear to be conflicts of interest or bias? Are there any violations or ethical problems in the way material is presented?
- Accuracy: Is the information factual and credible? Are references included where appropriate? Is material presented in an appealing, easy to access manner?
Criteria (How we’ll know we succeeded)
- Do I have an understanding of how to evaluate websites for clarity and credibility?
- Am I familiar with at least five cannabis sites in my career sector?
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