Good strategy, plus good strategy execution, equals good management. A winning strategy must fit the enterprise’s external and internal situation, build sustainable competitive advantage, and improve company performance.

 There is a template attached for you to follow: Case Analysis -Part 2 (SWOT Analysis) Template

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SWOT Analysis:

Good strategy, plus good strategy execution, equals good management. A winning strategy must fit the enterprise’s external and internal situation, build sustainable competitive advantage, and improve company performance. SWOT analysis is a simple but powerful tool for sizing up a company’s resource capabilities and deficiencies, its market opportunities, and the external threats to its future well-being.

A SWOT Analysis is usually done in a matrix format, as shown, but you can include the info in outline form. Include 3-4 sentences for each, that describes in greater detail the company situation.

Include the following in your outline, and tell about each one in a few sentences:

1. Identify company resource strengths and competitive capabilities. (3-4 strengths)
2. Identify company resource weaknesses and competitive deficiencies. (3-4 weaknesses)
3. Identify the company’s market opportunities. (3-4 opportunities)
4. Identify external threats to the company’s future business prospects. (3-4 threats)

Analyze in detail each of the items you include in the SWOT table.