There are many ways in which a company can strive to provide the best quality to the patron.

I’m working on a literature discussion question and need a reference to help me learn.

Companies manufacture products or provide services in an effort to entice consumers to spend their money on their goods. An initial purchase by the consumer is the objective but the true goal is to create a relationship that makes them come back (Calingo, 1996). In order to do that, customers need to have a positive experience with the product or service that they have purchased. The positive experience can be subjective depending on what the consumer values. The one element that can influenced by the company is the quality of the product or the service provided.  Patrons seek quality for their money and reward companies with repeat patronage if they feel that they have gotten that.  From the consumer perspective, the quality of the customer service, the quality of the establishment, or the quality of the actual product or service may be the factor that is most important to them.  As a business, there is no way to know which thing is going to be the point of focus for the consumer. The best approach is to provide an overall quality product from all dimensions. 

There are many ways in which a company can strive to provide the best quality to the patron.  One of the ways is to utilize benchmarking; a process of measuring products, services, and practices against your strongest competitors (Murphy, 1997). It is a comparison between the company and other good companies as the standard.  If the company has any shortcomings, then improvements must be considered to ensure that your products are just as high in quality as those of your competitor.

Calingo, Luis Maria R. “The Evolution of Strategic Quality Management.” International Journal of Quality & Reliability Management. December 1996.

Murphy, Elana Epatko. “Look to Production for Tips on Boosting Quality.” Purchasing. November 27, 1997.

Prompt

You will design several price-adaptation strategies rather than set a single price. As the Marketing Manager, explain how each of these four pricing strategies will help an organization achieve their goals of increasing sales, and meeting consumer expectations. 

Geographical pricing

Price discounts and allowances

Promotional pricing

Discriminatory pricing

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