TAM & SAM for a new venture idea
In this report I just need this point to be done, it’s about 450 to 500 words
and I will give u what I wrote for the other parts to help u.
Included Market size estimates – TAM and SAMB
USI2800 Entrepreneurship
Marking Rubric- Final Idea Report
Overall Report Presentation (15%)
Well presented, clearly articulated, free of spelling/grammatical errors, professional looking Appearance of being written by a single author Data or information assertions were supported by proper references in APA style Included signed declaration of academic integrity Included a summary, introduction, conclusions and references. Utilized Appendices. Followed page limit and format guidelines provided in the NVP overview. Provides details of team member contributions
For Final Idea (85%)
Clearly articulated the specific, unique idea and pain point to the reader Convinced the reader that the problem is significant and worth solving Articulated the filter criteria/rationale for selecting this idea over others Showed evidence that idea filters/feasibility were based upon the team’s own values and experience. Included well thought out business model using 9-point business model canvas Included the Value Proposition Canvas Used the “New Business Road Test” as a framework for analysis. Included Critical Success Factors under the “team” domain. o Complete New Business Road Test analysis using Seven Domains model. o Provided evidence of industry research: e.g., competitors, size of the industry, etc. Included Market size estimates – TAM and SAM (covered in class) Provided a “Competitive test matrix” which shows how the benefits of your idea compare with the rest of the industry Minimum Viable Product. Describe what MVP you decided to use for customer value testing, and how you arrived at that decision. Include a picture, screenshot, etc. Customer Validation report detailing real world feedback from 25 to 30 potential customers. Use digital tools for outreach. Ensure you describe, and explain: o Which customer segment you targeted, o Your means for gaining validation using the MVP, BUSI2800 Entrepreneurship (c) Tom Duxbury and Rowland Few o What their responses were, o What you learned from the customer validation exercise, and o Your next step decision: move forward or pivot, in what way? Used all course material presented to date as appropriate Included an executive summary, introduction and conclusion. With clear next steps and convinced the reader that the opportunity has potential for success
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