Identify how ethos, pathos, or logos are used for each advertising slogan.

Identify how ethos, pathos, or logos are used for each advertising slogan.

Example:

Slogan: Michelin, Because so much is riding on your tires:

Type: Pathos.

Effect on Audience: This makes the audience want to buy good tires to protect themselves and their passengers

Slogan: Being proud is strong, Making others proud Amy is strong

Type:?

Effect on Audience:?

Slogan: Will you save me? Over 20% of Yellowstone Wolves have been killed and still counting

Type:?

Effect on Audience:?

Slogan: Crest: The dentist’s choice for fighting cavities

Type: ?

Effect on Audience:?

Below are examples of anti-fast food campaigns. Examine the images below, then identify the rhetorical strategy used and explain whether or not you think the ad is effective.

Image 1: Portions have grown etc.

Rhetorical strategy: Ethos, Pathos, or Logos

Explanation and Effectiveness:

Image 2: Image not included

McDonald’s Anti Fast food campaign:

1 (2 Mcdonalds burgers as the 00) %= FAT

Rhetorical Strategy: Ethos, pathos, or logos

Explanation and Effectiveness:

Image 3: Advertisements vs Actual burger

Rhetorical Strategy: Ethos, Pathos, or Logos

Explanation and Effectiveness

Elaborate:

Which anti-fast food campaign was the most effective? Explain

How does the use of Ethos, pathos, and/or logos help communicate the central ideas in these anti-fast food campaigns?

Find an Anti-Fast food Campaign on the internet

Choose one campaign and identify the following elements:

Slogan

Rhetorical Strategy: Ethos Pathos or Logos

How effective was the rhetorical strategy in the campaign you chose?

Briefly describe the campaign. What visuals were used to convey the purpose of the campaign. Why did you choose this campaign?