Establish Design Criteria

Step 5: Do Your Research

From the Fieldbook pp. 20 – 21:

Select and complete a minimum of two tools from the list that are appropriate for your project (secondary research, direct observation, ethnographic conversations, job to be done, value chain analysis, journey mapping, personas, 360 empathy, creating posters) and submit documentation as evidentiary material for each.

What you will turn in will vary by the tools you use. The book provides several templates and tools for you (i.e., pp. 52, 62, etc).

Step 6: Identify Insights

From Fieldbook pp. 22 – 23:

Document Gallery Walk and submit documentation as evidentiary material. You will upload a photo or photos that show the results of the 4th step of the process and show your Post-It and clusters.

Step 7: Establish Design Criteria

From Fieldbook pp. 24-25:

Complete and submit documentation as evidentiary material. You should have 6-8 criteria in the form of “If anything were possible, my/our ideal solution would…”

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