Develop a vision statement, mission statement, positioning statement, and strategy for your company SwapSoles.

*This is about a report you just helped me with last week about an innovative pair of shoes called SwapSoles that have interchangeable soles. That previous report is attached as reference for this report.

Develop a vision statement, mission statement, positioning statement, and strategy for your company SwapSoles.

Now that you have laid the foundation for your new business venture and completed the beginnings of your business plan, it is time to complete a vision, mission, and venture concept for your new business venture. 

Develop a well-structured vision and mission statement. This statement of vision and mission should depict the direction and ultimate goals that the venture will follow. 

Once you have completed your vision and mission statements, in the same document, develop your positioning statement. 

Provide specific details pertaining to the strategy for positioning and branding your new business venture so you can go-to-market. This involves investigating, developing, and articulating your positioning on functional, emotional, and social dimensions that will provide a competitive advantage over the competition. 

Finally, develop a positioning statement for your solution(s) and venture. 

The statement should include how you intend to bring your product/service to life with a powerful, unique, and distinctive brand.