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August 17, 2022

You are a marketing manager for a manufacturer of nonperishable products sold in grocery stores

You are a marketing manager for a manufacturer of nonperishable products sold in grocery stores. In this role, you need to make various decisions about how much marketing/advertising support is needed by each product to maximize the profitability of the organization.

- Assess how the effectiveness of individual marketing/advertising approaches would be determined.
- Discuss how historical sales data, as well as promotional response data, can aid you in evaluating the effectiveness of the individual marketing/advertising approaches. Support your discussion with relevant examples, research, and rationale.

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