We recently visited Costa Farms. At Costa Farms® we’re passionate about plants! So much so that we grow more than 1,500 varieties on 5,200 acres.
We recently visited Costa Farms. At Costa Farms® we’re passionate about plants! So much so that we grow more than 1,500 varieties on 5,200 acres. A 60-year-old family-run company, we started on just 30 acres when our founder, Jose Costa Sr. grew tomatoes and calamondin citrus. We started innovating and got into tropicals and houseplants. It didn’t take long before we were introducing unusual new varieties. We’re still at it today: Our Plant Hunter travels the world to find beautiful, easy-care plants for in and around your home.
We’re dedicated to growing beautiful, healthy plants. To ensure you have the best-possible experience with our houseplants, we acclimate them from Miami conditions to those of the average home before shipping them to you. We grow our outdoor plants outside, so they don’t struggle in your landscape after being raised in a greenhouse.
We take pride in releasing new plant varieties and collections so you can pick the right plants for your home, office, or other space. For example, Trending Tropicals® allows you to get rare, unique houseplants from around the world. And Exotic Angel® Plants provides you the opportunity to collect a wide variety of small houseplants, many of which are uncommon and sought after by collectors. Based on that answer the following:
As you saw from Mr. Bert Martinez’s presentation and the tour of the
nursery, Costa Farms is dealing with a significant problem with inventory
management. Assuming the company has hired you as a consultant,
describe the strategy you would recommend they take to resolve the
issue. Be sure to discuss any resistance you anticipate from Mr. Martinez
or other executives (e.g., Fabian Saenz, VP of Supply Chain, and Willy
Maurer, Sr. Director of Transportation and Logistics) if they were to
attempt to implement your recommendation. (250-375 words)
2. Mr. Martinez discussed the importance Costa Farms places on supporting
its employees. He mentioned, for example, that the company offers
language and math lessons to its less-educated workforce. Do you think
the company should continue to invest resources in such CSR-related
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activities, given the challenges it currently faces with increased costs due
to inflation and other pressures? Why or why not? (250-375 words).
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