Prepare a strategic plan
assignment accordingly
Prepare a strategic plan that contains the following sections:
- Executive Summary
- Company Overview (with ticker symbol)
- Company History
- Products and or services
- Operations
- Vision
- Mission Statement
- Corporate Values & Culture
- SWOT Analysis
- Competition
- Management team/Leadership
- Financial Outlook (financial predictors)
- Strategies
- Conclusion
Instructions:
- Paper must be written in 7th Edition APA format using headers, headings, in-text references, reference page, 1′ margins (use template provided below)
- Make sure you use adequate, credible and reliable APA source citations to support your work.
- This strategic plan will incorporate what you have learned over the past 7 weeks. Your company selection must be listed on either the NASDAQ or NYSE (not OTC).
- To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search
- You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission. Submittals of assignments/papers to previous courses are not accepted.
- Review the examples listed below prior to submittal.
DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.
Important Notes:
- You must include a minimum of 6-9 sources
- Your paper should be in essay format; not bullet format.
- Minimum 8 full pages of content (Word Document) of strategic material (does not include cover page, executive summary nor reference pages)
- All charts, graphs and pictures are to go in appendix (not a substitute for content)
- Below are the 3-4 peer-reviewed sources (library/journal articles), that must be used in the assignment
Pavlou, & El Sawy, O. A. (2006). From IT Leveraging Competence to Competitive Advantage in Turbulent Environments: The Case of New Product Development. Information Systems Research, 17(3), 198–227.
Ballou, Casey, R. J., Grenier, J. H., & Heitger, D. L. (2012). Exploring the Strategic Integration of Sustainability Initiatives: Opportunities for Accounting Research. Accounting Horizons, 26(2), 265–288. https://doi.org/10.2308/acch-50088
Thomas S Lyons, John S Lyons, & G Jason Jolley. (2020). Entrepreneurial skill-building in rural ecosystems: A framework for applying the Readiness Inventory for Successful Entrepreneurship (RISE). Journal of Entrepreneurship and Public Policy, 9(1), 112–136. https://doi.org/10.1108/JEPP-09-2019-0075
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