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August 17, 2022

Determine the total market demand for the gloves per the scenario.

Preliminary Internet Research

You will post only once in a 250-word response. You are not graded on any responses to classmates. You can access the Journal textbox by going to the assignment tab and choosing the Unit 2 Journal Dropbox, and you will see the textbox located there. You may have to scroll down past the grading rubric.

You read about forecasting demand for a product in Chapter 3. Based on the Unit 2 Looking Ahead ASG scenario regarding auto-warming gloves, do some research on this product using the Internet to determine what the market might be. You can search by product and then choose a location on the tab at the top of the page in statista.com.

Determine the total market demand for the gloves per the scenario.
What areas of the U.S., Canada, and Europe would you target first for your initial marketing efforts to promote glove sales? Explain.

Resources:

International Trade Administration (n.d.). Research center. U.S. Department of Commerce. https://www.trade.gov/

Michigan State University (1994-2019). Globaledge: Global insights. https://globaledge.msu.edu/

Statista (2016, November 22). U.S. retail sales of snow sports apparel accessories 2014-2016 . Statista Research Department. https://www.statista.com/statistics/737816/retail-…

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