Write the content necessary for an effective LinkedIn profile. The profile should include a professional headshot as well as the following sections: headline summary experienc

20 to >16.0 pts

Advanced

The profile demonstrates a depth of understanding by providing completeness in all relevant fields.

16 to >12.0 pts

Intermediate

The profile provides some information, but does not provide an accurate portrait of student’s direction or experience.

12 to >0 pts

Beginner

The profile has incorrect information, typos, or is out of date, and few connections.

10 to >8.0 pts

Advanced

Professional looking picture, appropriate attire, no distracting background. Good smile. Headshot clearly showing face.

8 to >6.0 pts

Intermediate

Professional looking picture, taken at an event possibly with distracting background, clothing style good but not professional.

6 to >0 pts

Beginner

Picture missing or does not portray professional image. Too far away or too close. Distracting background. Obvious cropping with other people in it.

10 to >8.0 pts

Advanced

Engaging headline (120 characters or less) • reflects personal brand • summarizes ambition • catches attention • entices reader to read further

8 to >6.0 pts

Intermediate

Identifies your affiliation with UNT (e.g., "Student at UNT") but not much else.

6 to >0 pts

Beginner

Uses default of “Student at University of North Texas.”

25 to >20.0 pts

Advanced

• Describes previous related experience or connects background, skill sets, and interests • Identifies goals or accomplishments • Uses professional but personal style • Contains keywords relevant to industry

20 to >15.0 pts

Intermediate

Describes who you are with some general insight to your skills. Possibly too long, repeat of resume.

15 to >0 pts

Beginner

Missing Summary section.

15 to >12.0 pts

Advanced

Clearly states dates attending UNT with year of graduation. Has identified relevant coursework with course numbers, titles, and short descriptions of course content/projects.

12 to >9.0 pts

Intermediate

Missing dates of attendance with expected graduation year. Identifies coursework by number and title only and/or will few descriptive details.

9 to >0 pts

Beginner

No education section or referral to UNT.

10 to >8.0 pts

Advanced

Has pertinent work experience with short bulleted descriptions of tasks, duties, accomplishments, and with years worked.

8 to >6.0 pts

Intermediate

List of work experience but missing dates or any description of tasks and duties.

6 to >0 pts

Beginner

Missing or too vague.

10 to >8.0 pts

Advanced

Has identified related skills to the industry student is interested and has at least 5-10 noted. Same skills can be found in “Summary section” and possibly in “tag line."

8 to >6.0 pts

Intermediate

Has some skills but not necessarily related to industry or occupation of interest.

6 to >0 pts

Beginner

Missing or unrelated to field of study.