Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations
please follow the instructions inside the word file.
Assignment 2: A case study
- Learning Outcomes:
- Assignment Question(s):
- Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations- CLO2
- Explain the contribution of functional, business, and corporate strategies in the competitive advantage of the organization-CLO3.
- Distinguish between different types and levels of strategy and strategy implementation-CLO4
- Communicate issues, results, and recommendations coherently, and effectively regarding appropriate strategies for different situations-CLO6
Read carefully case No 8 from your textbook (entitled ‘iRobot: Finding the Right Market Mix?) and answer the following questions: (1 mark each question)
- Draw the SWOT matrix of the iRobot company.
- What is the competitive strategy used by iRobot company?
- Use the five forces of the M. Porter matrix to describe the robot-based product industry.
- Describe the different functional strategies of the iRobot company.
- Describe the relationship of iRobot with its primary stakeholders.
- Describe the core competency and the outsourcing strategy of iRobot.
- What kind of strategic alliance is used by iRobot? Why does iRobot choose it?
- What are the main challenges that iRobot faces?
- Assess the competitive advantage of iRobot on its market.
- Recommend solutions for iRobot to improve its competitive advantage.
Notes:
- Kindly be accurate and brief when answering the questions.
- You are required to use the terminology used in your course.
- Copy/pasting the phrases from the text is not acceptable. You must use your own words.
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