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August 11, 2022

SWOT, PESTLE and Porters Five Force to understand the company,

Total word count at least 3850, not including reference and title page.

The company I choose to write is: Exxon Mobil, a US-based energy company

For this paper, need to include: SWOT, PESTLE and Porters Five Force to understand the company, competitors, industry and external factors, Insight Matrix framework. Then you need to use the strategic frameworks (TOWS) to identify strategies, and I also The new strategy for the company to adopt I choose is: Blue Ocean strategy for this company, so, you need to defend the strategy that you choose.

The detailed writing instruction is post in attached file. Please check.

And please check the grading rubric a swell. Thank you.

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