Rhetorical Analysis Activity
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Please watch the YouTube ad for the Lexus car and answer the 3 questions for the paper.
1. What emotional appeals do you see in this ad? Explain how the ad appeals to each need. Provide quoted support from Jib Fowles article to support your findings.
2.In conclusion, is it an effective advertisement? Please provide one well-develop paragraph supporting your position.
3. In analyzing it critically, what does it say about our society and our shared values? What assumptions we are making that we need to be aware of?
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