Integrated Marketing Communications assignment
With this final paper, you will complete the Global Marketing Plan Part 2 for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5, and make any adjustments to the work using any recommendations from your instructor.
For this final paper, you are encouraged to upload your work to your ePortfolio in addition to Waypoint. You can learn more about Folio, the ePortfolio tool used by the University of Arizona Global Campus, by viewing the Folio Quick Start Guide (Links to an external site.). When you submit your assignment to Waypoint, you will paste the link to your Folio page as a comment in Waypoint so your instructor can access your ePortfolio. Refer to the Getting a Link to a Project in Folio (Links to an external site.) resource for more details.
In your paper, address the following directives using the headings below:
Under an Executive Summary heading,
• Summarize the rational of your plan.
Under an Environmental Analysis heading,
• Analyze the environmental situation of your mentor company in the global arena based on economic, trade, social and cultural, political, legal, and regulatory factors.
Under a General Strategy heading,
• Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
o Hint: Refer to your Week 3 Twitter Advertising Analysis for Target Marketing discussion forum.
• Discuss your market entry strategy including export selling and sourcing activities, if any.
For assistance with Level Headings, review the APA Style Elements (Links to an external site.) resource. Review the Writing an Executive Summary (Links to an external site.) resource for tips to help with your assignment.
Under a Specific Plans and Strategies heading,
• Explain your competitive advantages strategies to compete against five industry forces.
• Formulate the 4Ps:
o product and brands
Hint: Refer to your Week 4 Product Branding discussion forum.
o price
o place
o promotion with a special focus on digital media and integrated marketing communication (IMC)
Hint: Refer to your Week 5 Integrated Marketing Communications assignment.
• Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region.
Must be 10 to 13 double-spaced pages in length
PLEASE USE THE PAPER THAT IS UPLOADED AND ADD TO IT, FOR THIS PAPER
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