Prepare a well-organized and well-written report (including references) that contains the information
outlined in “Marketing Activity Report. The
maximum length of the main text is 12 pages (double-spaced 10 pt. font, Times New Roman or Arial, 1”
margins). Keep in mind that quality is more important than quantity when it comes to the report.. The report is formal in
nature; therefore, it should be presented in a professional manner (e.g., include title page, executive
summary, table of contents, page numbers, headings, etc.). Note: all assignments submitted in this
course are subject to tests for originality and proper citation by turnitin.com.
The report will be evaluated on the following:
- Creative thought
- Professional appearance
- Clarity of writing
- Linkage to concepts from the class text
- Following the report format provided
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