Identify and discuss a health issue/disease that has been in the news or interests you and provide your opinion on how using message tailoring could enhance the effectiveness of health communication programs. Include in your commentary the importance of attitudes in health communication initiatives.
Part B (1 page not double spaced)
Compose an essay with the elements listed below using information from the lectures and Chapters 7 and 8 in the textbook and examples from “Unnatural Causes” that provides an explanation to the following prompts:
Explain how social cognitive theory in terms of the five key constructs and reciprocal triadic causation can be applied to health promotion programs using one or more examples from the lecture, textbook, and/or “Unnatural Causes.” (M7.1)
Using the example(s) from part (a), describe the threefold-stepwise implementation model, and explain how key social cognitive principles would be employed in each of the three levels. (M7.2)
- Using the example(s) from part (a), compare and contrast the reception-yielding model, the input communication and output persuasion matrix, and the elaboration likelihood model and explain how the key principles from each would be used effectively in a health communications initiative focused on health behavior change. (M7.3)
- Conclude your essay by discussing how social marketing, including the 4 Ps, can be applied to effectively change and influence behavior based on your example selected in part (a) Identify the different behavioral theories that can be used to inform the different aspects of a social marketing campaign and include your opinion on the benefits of using a downstream versus upstream approach as applied to your example in part (a). (M7.4, 7.5)
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