I’m working on a management discussion question and need an explanation and answer to help me learn.
Mistine was launched as a direct-selling cosmetics firm in Thailand in 1991. It became the first direct selling firm in the world to engage in mass media advertising. Mistine has expanded beyond Thailand into other Asian countries. ASEAN is a crucial trade agreement paving the way for Mistine’s distribution and expansion into Southeast Asian countries.
Explain some ways that ASEAN is beneficial for companies such as Mistine.
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