Craft a one page letter to a person or organization of your choosing

Guidelines/Expectations for the writing assignment:

• Craft a one page letter to a person or organization of your choosing (you can write to me, a friend, a family member, another professor, your boss at work, a company or organization you want to share an idea with, etc.)
• This letter should clearly contain all 4 of the elements from the AIDA framework (Attention, Interest, Desire, Action) that is described in Chapter 8 of your textbook and in the recorded lecture for this week – I have also included the detailed slide that shows this framework further down in this week’s folder
• Your letter should be you presenting a persuasive argument/trying to convince or persuade the reader to think differently on a topic
• Formatting guidelines are the same as they were for your Introductory Letter assignment
  • Your letter should be one page in length
  • 12 point font, single space, standard margins
  • Letter should begin with the date aligned in the top left corner (NOT a logo or header of any other kind)
  • Following the date should be an address block with the name and address of the person or group you are writing to
    • If you don’t know their address it is OK to make something up
  • Next is a greeting to begin your letter (Dear Jen, or To Whom It May Concern: are some examples)
  • After the greeting is the body of your message where you should be including all four components of the AIDA framework
  • Your closing paragraph should be a strong summary of your writing and also include contact information/how to reach you to follow up on the content of the letter.
  • End with a closing salutation (Sincerely, for example) and then space down leaving room for a signature and end with your name

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