Established in 1957, Corica Pastries from Australia has consistently been delighting customers with their world-famous apple strudels, continental and custom-made cakes, and a cho

Academic Session 2022 MAY 2022 Semester

ASSIGNMENT

BMK310/03 Retailing

INSTRUCTIONS TO CANDIDATES: 1. This assignment is the final assessment to replace the proctored examination.

2. This assignment consists of ONE (1) section. Answer ALL questions.

3. You are allowed a maximum of one (1) attempt to submit your assignment.

4. The assignment will be made available from 11th July 2022, Monday (00:00) until 1st August 2022, Monday (23:59).

5. Completed assignment must be submitted by 1st August 2022, Monday (23:59).

Copyright © 2022 WOU

BMK310/03 Retailing

Instructions

1. The Final Assessment contains 2 application questions.

2. The Final Assessment contributes to 40% to your overall marks.

3. Answer ALL questions.

4. The assignment must not exceed 3,000 words (excluding references and appendices) and should be typed using Times New Roman, font size 12 and double spaced.

Task

(Continuation from Assignment 1)

Established in 1957, Corica Pastries from Australia has consistently been delighting

customers with their world-famous apple strudels, continental and custom-made

cakes, and a choice of unique pastries.

You have been tasked by Corica Pastries, to setup a retail location anywhere in

Malaysia, to introduce their world famous apple strudels to the Malaysian market.

1. Merchandise management

a. Merchandise planning and management (40% content)

i. Buying – merchandise

ii. Planning – forecasting sales, merchandise assortments,

inventory

2. Store design (60% content)

a. Determine the store layout

b. Store design – exterior

c. Presentation techniques

d. Store design – interior

e. Store ambience’s consistent with the merchandise and customer

expectation

BMK310/03 Retailing

Criteria Max

Marks

Level 5 (10 – 9 marks) Level 4 (8-7 marks) Level 3 (6-5 marks) Level 2 (4-3 marks) Level 1 (2-0 marks)

Analysis &

Argument

40 Analysis at a

penetrating level,

fluently at ease with

the topic.

Arguments which are

lucid, coherent and

convincing.

Analysis good powers of

analysis systematically

deployed

Arguments which are

clear, well structured and

plausible

Analysis reasonable

powers of analysis, but

inconsistently deployed

Arguments are generally

competent and

appropriate, reasonably

articulate and structured.

Analysis limited power of

intellectual analysis,

inconsistently deployed

Arguments which are

sufficiently identifiable

and free of obvious

logical contradiction to be

evaluated.

Student did not perform

any analysis nor present

any arguments.

No connection and

analysis made between

topic question / theory,

argument.

Communications 10 Communications

which is fluent and

well-organised, if

written it will be highly

literate and free from

solecisms.

Communications which is

articulate and organized,

if written it will be literate

and grammatically sound.

Communications which is

effective, it written in a

competent and intelligible

manner.

Communications which is

least effective, if written it

will be competent and

intelligible .

Communication is not

effective. It is not

competently written and

not in intelligible

manner.

Research 20 Research which shows

strong evidence of a full

exploration of key

issues and a critically

incisive engagement

with relevant secondary

issues.

Research which shows

strong evidence of a full

exploration of key issues

and a familiarity with

relevant secondary

issues.

Research which shows

strong evidence

engagement with key

issues and some

familiarity with relevant

secondary issues.

Research which shows

evidence of familiarity key

issues.

No evidence of research

on issues.

Presentation 10 Presentation which is

error free and conforms

to acceptable

conventions of good

scholarly practice

(referencing,

bibliography, footnotes

etc)

Presentation which is

largely error free and

conforms to the

acceptable conventions of

good scholarly practice

(referencing, bibliography,

footnotes etc)

Presentation which is tidy

and conforms to the

acceptable conventions

of good scholarly practice

(referencing,

bibliography, footnotes

etc)

Presentation which

conforms to the

acceptable conventions

of good scholarly practice

(referencing,

bibliography, footnotes

etc)

Presentaton do not

conform to acceptable

conventions of scholarly

practice (referencing,

bibliography, footnotes

etc)

Lots of grammatical,

spelling and

BMK310/03 Retailing

paragraphing errors

throughout the paper.

Work 20 Work of an overall

quality which goes

beyond the manifest

content of the module

and exhibits

independent thinking.

Work of an overall quality

which has a sound

understanding of, and

reflective engagement

with the area of inquiry

Work of an overall quality

which has an

understanding of, and

some ability to engage

with, the area of inquiry.

Work of an overall quality

which shows ability to

understanding and

engage with the area of

inquiry at least to the

point of presenting the

contained therein.

Work is incomplete.

Work within this range

fails to achieve

appropriate learning

outcomes. It is

characterized by failure to

meet one or more of the

criteria identified for work

which is deemed to be of

pass level.

Total marks 100

BMK310/03 Retailing

May 2022

BMK310/03

Retailing

Assignment 1

(40%)

Submission Date:

2 July 2022

Due to the limitation of Turnitin, students may request their course lead or tutor to assist to to

passage their Assignments to the Turnitin system before submission, to encourage honest academic

writing and it is not mandatory except for Project course.

BMK310/03 Retailing

May 2022

Assignment 1

Instructions

1. Assignment 1 contains 2 application questions.

3. Assignment 1 carries 40% of your final total marks.

4. The assignment must not exceed 2,500 words (excluding references and appendices) and should be typed using Times New Roman, font size 12 and double spaced.

5. The deadline for the submission of Assignment 1 is 2 July 2022. A softcopy should be submitted via Online Assignment Submission System.

Task

Established in 1957, Corica Pastries from Australia has consistently been delighting

customers with their world-famous apple strudels, continental and custom-made

cakes, and a choice of unique pastries.

Answer ALL Questions (Part 1)

You have been tasked by Corica Pastries, to setup a retail location anywhere in

Malaysia, to introduce their world famous apple strudels to the Malaysian market.

i) Determine store location (60% content)

a. Environmental analysis – economic factors, demographic factors, social

factors & brand

b. Store location analysis

i. Alternate geographic trading areas

ii. Type of location

iii. Literacy of population

iv. Trading factors

v. Accessibility

vi. Amenities

ii) Retail operations: managing the store (40% content)

a. Finding the right personnel and training the employee(s)

b. Operations functions – employee scheduling, store maintenance,

reducing inventory shrinkage

BMK310/03 Retailing

May 2022

Criteria Max

Marks

Level 5 (10 – 9 marks) Level 4 (8-7 marks) Level 3 (6-5 marks) Level 2 (4-3 marks) Level 1 (2-0 marks)

Analysis &

Argument

40 Analysis at a

penetrating level,

fluently at ease with

the topic.

Arguments which are

lucid, coherent and

convincing.

Analysis good powers of

analysis systematically

deployed

Arguments which are

clear, well structured and

plausible

Analysis reasonable

powers of analysis, but

inconsistently deployed

Arguments are generally

competent and

appropriate, reasonably

articulate and structured.

Analysis limited power of

intellectual analysis,

inconsistently deployed

Arguments which are

sufficiently identifiable

and free of obvious

logical contradiction to be

evaluated.

Student did not perform

any analysis nor present

any arguments.

No connection and

analysis made between

topic question / theory,

argument.

Communications 10 Communications

which is fluent and

well-organised, if

written it will be highly

literate and free from

solecisms.

Communications which is

articulate and organized,

if written it will be literate

and grammatically sound.

Communications which is

effective, it written in a

competent and intelligible

manner.

Communications which is

least effective, if written it

will be competent and

intelligible .

Communication is not

effective. It is not

competently written and

not in intelligible

manner.

Research 20 Research which shows

strong evidence of a full

exploration of key

issues and a critically

incisive engagement

with relevant secondary

issues.

Research which shows

strong evidence of a full

exploration of key issues

and a familiarity with

relevant secondary

issues.

Research which shows

strong evidence

engagement with key

issues and some

familiarity with relevant

secondary issues.

Research which shows

evidence of familiarity key

issues.

No evidence of research

on issues.

Presentation 10 Presentation which is

error free and conforms

to acceptable

conventions of good

scholarly practice

(referencing,

bibliography, footnotes

etc)

Presentation which is

largely error free and

conforms to the

acceptable conventions of

good scholarly practice

(referencing, bibliography,

footnotes etc)

Presentation which is tidy

and conforms to the

acceptable conventions

of good scholarly practice

(referencing,

bibliography, footnotes

etc)

Presentation which

conforms to the

acceptable conventions

of good scholarly practice

(referencing,

bibliography, footnotes

etc)

Presentaton do not

conform to acceptable

conventions of scholarly

practice (referencing,

bibliography, footnotes

etc)

Lots of grammatical,

spelling and

BMK310/03 Retailing

May 2022

paragraphing errors

throughout the paper.

Work 20 Work of an overall

quality which goes

beyond the manifest

content of the module

and exhibits

independent thinking.

Work of an overall quality

which has a sound

understanding of, and

reflective engagement

with the area of inquiry

Work of an overall quality

which has an

understanding of, and

some ability to engage

with, the area of inquiry.

Work of an overall quality

which shows ability to

understanding and

engage with the area of

inquiry at least to the

point of presenting the

contained therein.

Work is incomplete.

Work within this range

fails to achieve

appropriate learning

outcomes. It is

characterized by failure to

meet one or more of the

criteria identified for work

which is deemed to be of

pass level.

Total marks 100