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July 25, 2022

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Marketing, Undergraduate

Please write case analysis on key issues presented in the Montreaux Chocolate USA case. The issues I came up with on my own are: (1) determining a product name that aligns with the companys image; (2) finalizing the positioning strategy for the product, (3) determining the product size and packaging; and (4) creating and executing a successful launch strategy. But those can be revised.

Please also include exhibits and reference in writing. Exhibits can include:pros & cons, key issues, five forces analysis, PESTEL, VRIO, SWOT analyses, defining decision criteria, comparative analysis frameworks (and possibly comparative financial proformas and/or Customer Lifetime Value CLV charts if appropriate for the case)

Please reference document: sample memo templates for formatting requirements.

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