For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and

Marketing Strategies to Influence Buyer Behavior: The Consumer

Name

Master of Business Administration, Walden University

Course number: Marketing for Competitiveness

Instructor

July 00, 2022

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Defining what is consumer with examples

Patients are considered consumers in the healthcare industry because they have the capacity to use a product or service (Cleverism, 2019).

Consumers (patients) may, for example, use smart devices like smartphones to obtain health data.

Smart technology also enables users to connect with service providers virtually.

An individual who purchases goods or services for personal use on the basis of their own tastes, opinions, and wants as well as the effect of advertising is called a consumer by Cleverism (2019). E-commerce and mobile payments have grown tremendously in the digital age. Buying things online requires smooth delivery, which includes speedy shipping and free one-day shopping. For e-commerce development, flexible return policies are essential.

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Consumer decision making process

A process where customers assess their requirements, get information, evaluate options, and make a purchasing choice (Mehrguth, 2021).

Factors

Knowledge

Perception

Motivation

Self-concept

Decision making process of consumers is involving then in purchase decisions. Market segmentation, entry strategies, and brand positioning are all supported by theories of consumer buying behavior (Mehrguth, 2021). There are several aspects that play a role in a consumer's decision-making process. Internal elements or personal influences of an individualistic type are among these. The customer is influenced greatly by these elements, even when they are hidden from view. Some of these elements include knowledge, perception, motivation, attitude, and one's own conception of oneself.

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How conditioning and culture challenge the development of a marketing strategy.

Knowledge – Factual or interpretive

Culture affects development of sensitive marketing strategy based on cultural assumptions.

Cognitive behaviors

Social conventions especially consumer needs.

Collectivism vs Individualism

A product's advertising strategies are profoundly influenced by its cultural context. Because culture has an impact on a consumer's way of life, companies pay attention to the cultural values of their customers to give the impression that they really know them. Before launching a product or brand worldwide, healthcare organizations who are aware of the cultural aspects of marketing often have an edge. This is seen in the slide. Every country's culture is a vital component. Companies may prevent humiliating blunders and take advantage of cross-cultural possibilities for their brands and product lines by recognizing ethnic preferences, customs, and behavior patterns (Andrienko, 2015).

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How consumers’ needs could change the strategy for a marketing campaign.

Brand switching behavior of consumers

Ineffective advertisement strategies

Improperly identifying a target audience

External forces

A constant requirement for marketing modification might be attributed to a variety of factors. As a consequence of poor techniques, such as an advertising that fails to get as many viewers as planned, certain adjustments are being made. Many of these changes may be due to the incorrect identification of a target audience—the individuals most likely to actually utilize a product. A shift in marketing tactics may also be necessitated by external factors. There are a number of additional reasons why healthcare firms must continually adapt their marketing tactics to decrease the gap between customer wants and product offerings (Cleverism, 2019).

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References

Andrienko, O. (2015, November 16). Psychology in marketing: What influences our decisions: SEJ. Search Engine Journal. Retrieved July 11, 2022, from https://www.searchenginejournal.com/psychology-marketing-influences-decisions/142368/

Cleverism. (2019, September 23). Customer psychology frameworks. Retrieved July 11, 2022, from https://www.cleverism.com/customer-psychology-frameworks/

Mehrguth, G. (2021, December 16). 5 stages of the consumer decision-making process and how it's changed. Directive. Retrieved July 11, 2022, from https://directiveconsulting.com/blog/5-stages-of-the-consumer-decision-making-process-and-how-its-different/

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Marketing Strategies to Influence Buyer Behavior: Marketing in the Technological Era

Your Name

Master of Business Administration, Walden University

WMBA 6060: Marketing for Competitiveness

Instructor’s Name

Month XX, 202X

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Incorporating Marketing in the Technological Era

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References

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Marketing Strategies to Influence Buyer Behavior: Product and Service Innovation

Name

Master of Business Administration, Walden University

Course #: Marketing for Competitiveness

Instructor

July 00, 2022

1

How marketing strategy development is shaped by influencers.

Influencers have a direct impact on sales, as well as a direct impact on customer acquisition.

Using influencer marketing helps companies of all sizes build distinctive social media experiences.

Influencers know how to organize people and increase traffic to their partners' websites.

To their followers, the influencer's viewpoint is of great value and interest.

Influencer marketing is a marketing method used to provide consumers an advantage in making purchase decisions. Influencers create marketing plans based on the slide's points, which highlight how the company may grow and progress with their audience, but also how to adapt to current trends (Jain, 2021). They know how to form a collaboration that is mutually beneficial for both parties. They collaborate with other influencers to bring value to their audience and to boost the content. Influencers on social media are a diverse set of artists. Social media power and the capacity to engage with specialist consumers in a certain business are two of their most distinguishing characteristics (Jain, 2021).

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How the industry and the competition can be influenced by social media.

It boosts the number of visitors to your site.

It strengthens the bonds between your company and its customers.

You may use it to enhance the perception of your brand.

Maintaining a competitive edge is a benefit to your firm.

Increased profits and sales.

A successful corporate marketing effort nowadays requires the use of social media. More than 84% of B2B marketers utilize social media, and it has a 100% greater lead-to-close rate than conventional marketing efforts (Farsi, 2021). More than 90 percent of all marketers claim that their social media initiatives have increased their company visibility (Farsi, 2021). For many company owners, social media marketing isn't only a terrific way to connect with customers, but it's also a great way to compete in today's marketplace. Companies may get an advantage over their competitors and expand their consumer base without investing a lot of money if they establish and use powerful social media and social networks (Farsi, 2021).

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Organization Description

Hernia repairs are a specialty of the Villa Healthcare institution, which is well-known across the globe.

The ethnicities represented in our hospital are diverse.

A portion of their marketing strategy is based on social media.

Hernia repairs are a specialty of the Villa Healthcare institution, which is well-known across the globe. The delivery system of Villa Healthcare contributes to its success in many ways. Five surgical rooms, a patient recovery room, a laboratory, and six examination rooms comprise the medical infrastructure of Villa Healthcare. Patients typically remain for three days at Villa Healthcare facility, which conducts 150 surgeries every week on average. The hospital is only open five days a week for operations, but the rest of the facility is always open to care for patients who are healing. One of the Villa Healthcare facility's 12 full-time surgeons performs an operation.

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How the organization employs (or employed) creativity and innovation through the use of social media influence in its business practices.

Virtual communication between patients and providers through telehealth services.

Through electronic health records.

It's important to consider both synchronous and asynchronous operations when integrating telehealth with the EHR. A typical virtual visit would be a synchronous telehealth appointment, in which the doctor and patient are on a video call at the same time. Before the virtual session, the patient would use a telehealth device to capture any vital signs that may be necessary (Karpenkova, 2020). The physician should be able to get the patient's vital signs from the EHR even before the appointment if the health system has an effective asynchronous telehealth workflow. So the doctor may finish diagnosing even before a live synchronous visit, while still maintaining all the patient's clinical data in their EHR (Karpenkova, 2020).

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References

Farsi, D. (2021). Social Media and Healthcare: A Review, Part I. Journal of Medical Internet Research.

Jain, V. (2021). An overview on social media influencer marketing. South Asian Journal of Marketing & Management Research, 11(11), 76-81.

Karpenkova, A. (2020, April 4). Digital Marketing Strategies Brands often overlook. DigitalMarketer. Retrieved July 17, 2022, from https://www.digitalmarketer.com/blog/overlooked-digital-marketing-strategies/

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