Submit a 2-page paper in which you create the marketing persona chart and description of your target market for your t-shirt company in the apparel industry. This paper will consist of two
Submit a 2-page paper in which you create the marketing persona chart and description of your target market for your t-shirt company in the apparel industry. This paper will consist of two sections: targeted market and segmentation description and a customer persona chart. Your paper needs to be in APA format, include a title page, and a reference list.
For the persona chart, you can build your own or find a free chart making resource on the internet.
Section 1: T-shirt Company Targeted Market and Segmentation (2-3 paragraphs)
Describe the targeted market and include the segmentation information. You can use the resources in from the Discussion Board to research a specific area. Be sure to include the four segmentation sections: Demographics, Geographics, Psychographics, Behavior.
Section 2: Create a Customer Persona Chart based on your research
Create a chart with 7-12 sections to describe different attributes of your targeted market and segments.
In this class we will be discussing the basic foundations of marketing. Your weekly class project is to apply each of our weekly marketing components to be used for your fictional
t-shirt company, as discussed in the Course Project Introduction section.
For this paper, you are creating your own t-shirt company where your t-shirts will be sold online and in retail locations. You will choose one of the following options below. Whichever option you choose, you will continue to use this option for each weekly course project assignment. The weekly projects will build towards your final marketing plan for your t-shirt company.
You will only be choosing ONE of the options. Choose one option for your t-shirt company:
Option 1: Low cost t-shirt company
· T-shirt selling price $5.00 each
· High sales volume of t-shirts (i.e. a high # of t-shirts are sold each year)
· Lower profit margins (i.e. the profit from each t-shirt sold is minimal)
Option 2: Medium cost t-shirt company
· T-shirt selling price $30.00 each
· Medium sales volume of t-shirts (i.e. a medium # of t-shirts are sold each year)
· Medium profit margins (i.e. the profit from each t-shirt is medium)
Option 3: High cost t-shirt company
· T-shirt selling price $150.00 each
· Low sales volume of t-shirts (i.e. a low # of t-shirts are sold each year)
· High profit margins (i.e. the profit from each t-shirt sold is high
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