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June 30, 2022

You are an associate at a marketing firm and you have to market a boring product, a razor blade. Can you really get more boring? How do you differentiate yourself from everyone else?

You are an associate at a marketing firm and you have to market a boring product, a razor blade. Can you really get more boring? How do you differentiate yourself from everyone else?

Humor? https://www.youtube.com/watch?v=ZUG9qYTJMsI

Self-deprecation? https://www.youtube.com/watch?v=UBZM6c0cwM4

Dad-bods? https://www.youtube.com/watch?v=3A7eQshM90c

You make it easy to get the product. You offer something that is not just a razor, but you become part of a club. You mail it to your customer. https://www.youtube.com/watch?v=CCftynWsEuQ

Post link to a boring advertising example where you think could be more exciting. Then tell us how you would make them more exciting.

part ll

We have talked about creating the best marketing campaigns, but what happens when the professionals create really bad campaigns? What happens when you try to make a marketing campaign for a different country that speaks a different language. Please see this video:

Have you experienced any of these? If you were managing an international marketing campaign, what steps would you take to make sure you didn’t have the same failures?

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