DISNEY PLUS +
Order Instructions
**THIS ASSIGNMENT WILL BE SUBMITTED TO TURNITIN. ABSOLUTELY NO DIRECT QUOTES OR PLAGIARISM ALLOWED**
Slide 1 – Cover Slide:
a. TO: DISNEY+
b. NAME & TITLE: Stephanie Serna (Marketing Consultant, Destiny Marketing)
c. DATE (06/28/2022)
d. SUBJECT: Disney+ Marketing Campaign
e. Purpose of the memo (Example: This memo will be going over the new marketing campaign details for Disney+.)
Slide 2 – Agenda Slide (AKA Index Slide)
SLIDE #, SECTIONS (3: THE MARKETING MESSAGE, THE MARKETING COMMUNICATION TOOLS, & RECOMMENDATIONS), SLIDE TITLES
*******Example:
Content: Slide Number:
THE MARKETING MESSAGE
SEGMENTS Slide 3
VALUE PROPOSITION Slide 4
THE NEW MESSAGE Slide 5
THE MARKETING COMMUNICATION TOOLS
TOOL 1: _____ Slide 6
Slide 3 – The Marketing Message: SEGMENT
f. Segments
i. Define the segment (refer to assignment 2)
ii. Current segment and the two new recommended segments
iii. Define your most important segment (Senior group)
g. Discuss the purpose of your client’s marketing communication with this segment
Slide 4 – The Marketing Message: VALUE PROPOSITION
h. Define the value proposition (Assignment 1) adapt that value proposition to your new segment (senior group).
i. Present here the new value proposition that you will use to create the message for the new segment.
Slide 5 – The Marketing Message: THE NEW MESSAGE
j. Create the single message to reflect client’s brand value and positioning
Slides 6-7-8 – The Marketing Communication Tools:
What are the best marketing communications or promotional tools for this message? ==Reference “Tools of Promotion” learning resource.
Present two tools you recommend for communicating this message to this target segment. They must reflect the characteristics of your target segment. Add additional detail & examples for each one.
**For example, if “events and experiences” was one of your recommendations, provide an example of an event that would be appropriate to communicate the message to your target segment.
Slides 9-10-11 – Recommendations:
k. The right message and medium for the segment. What is the message and the medium you recommend to reach this new target consumer segment?
l. The segment: Summarize the new segment you created. You are reminding the client of the goal.
m. The message: Present the message appropriate for the segment. Use words and/or images.
n. The promotion tool: Present at least two different promotional tools from the major modes of communication, along with an example for each.
o. How to integrate the marketing communications? Make some specific recommendations for your client to best integrate the message and the marketing communications you have recommended.
References Slide
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