Describe the different tastes, needs, and customs of your intended customers
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You work for a firm that produces packaged potato chips. Your firm is interested in exporting its product to a different country. You need to select a country other than the one you live in and describe the culture of that country along with the key elements of its marketing system.
Describe the different tastes, needs, and customs of your intended customers.
Would these differences be consistent or different among multiple countries in a geographic region? Explain why.
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