Write a research paper on the following topic:Select a company ?(TMobile) and describe its competitive forces, its overall value chain, and how IT/IS is enh
Write a research paper on the following topic:Select a company (TMobile) and describe its competitive forces, its overall value chain, and how IT/IS is enhancing its value chain to provide competitive advantage.Notes:
- Paper should relate to some of the related concepts as specified in Chapter 2 and 3 (see the attached slides). Besides, appropriate concepts outlined in other chapters can also be included to substantiate the paper.
- Make sure your paper focuses on the issues raised by the assignment topic. Section your paper as suggested in the template below so that it is easy to understand and follow. Make each template requirement as section title in the paper. The template structure is as follows:
- Describe Porter's Five forces and value chains in general.
- Describe how IS assists organizations in implementing their value chains for competitive advantage.
- Describe some company and analyze it from the perspective of Porter's five forces, and value chain. Outline the value chain through a diagram. Anytime a company is described, make sure the company description provides details like its products, its history, etc. even if the company is widely known.
- Describe how IT/IS is enabling the selected company to enhance its value chain for competitive advantage. Provide instances of such impacts that are properly referenced.
- Companies have to be independent and their coverage has to be current. Also, if some company's main product line becomes a service through acquisition by another company, then the acquired company is not independent.
- Anytime the term "Describe" appears in the template for some topic, the topic description should contain sufficient details.
- Include references to all material (books, journal papers, book chapters, etc.) at the end of your paper. If you reference any material from the Internet, please provide its complete reference so that it may be downloaded for reading.
- References should be numbered in the References section of the submission. A reference should include the author(s) name, date/year of publication, title, page numbers (if any), journal/publication outlet, and URL (if available). URLs by themselves are not a substitute for complete reference. In the paper, references should be cited by the number in the references section within square brackets, eg. [3] for single reference or [1, 2, 3] for multiple references. There should be no subscript/footnote citation for references in the submission.
1
Business Processes, Information Systems, and Information
Chapter 2
2-2
Q1: Why Does the Falcon Security Team Need to Understand Business Processes?
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
• For informed, effective discussions and evaluations – Create abstraction or model of Falcon's current processes – Identify new business processes and information systems
to support drone production – Determine if savings justify changing business processes
2
2-3
Q2: How Can Business Process Modeling Help Organizations? (Best Bikes example)
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
Swimlane format
2-4
How Best Biked Processes Must Change to Support 3D Printing • Operations will need to decide whether to 3D print a part
manufactured in-house
• Uses process diagrams to communicate process structure and possible changes, additional personnel needs
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
3
2-5
Revised Best Bikes’ Processes Using BPMN
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
2-6
Q3: How Can Information Systems Improve Process Quality?
• Current processes do not support 3D printing
• Dimensions of process quality
– Efficiency -> ratio of benefits to costs
– Effectiveness -> enables organization to accomplish strategy
• Figure 3-1, two vendor data repositories
• Single repository less costly, generate fewer errors, and as effective
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
4
2-7
Falcon Security Business Process with Single Vendor Repository
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
2-8
Process Costs
• BPMN doesn't show costs directly – Cost is labor to perform activity – Computer network, email, or other system needed to support
data flows
• Cost of infrastructure part of business process costs. Use an Information System to Store Vendor Data
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
5
2-9
Using Information Systems to Improve Process Quality
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
2-10
Falcon Security Data on General Sports
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
6
2-11
Q4: What Is Information?
Definitions vary:
1. Knowledge derived from data, where data are recorded facts or figures
2. Data presented in a meaningful context
3. Processed data, or data processed by summing, ordering, averaging, grouping, comparing, or other similar operations
4. A difference that makes a difference
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
2-12
Where Is Information?
• Graph is not, itself, information
• Graph is data you, and others, use to conceive information
• Ability to conceive information from data determined by cognitive skills
• People perceive different information from same data
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
7
2-13
Q5: What Data Characteristics Are Necessary for Quality Information?
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
2-14
How Does the Knowledge In This Chapter Help You? • Helps you by:
– Enabling you to communicate effectively with IS professionals and colleagues
– Demonstrating your ability to use systems thinking, abstraction, collaboration and experimentation skills
– Enabling you to document business processes – Furthering your career prospects
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
8
2-15
Ethics Guide: I Know What’s Better, Really
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
• You believe that Alternative Two is vastly preferable
• Leslie believes Alternative One is better
2-16
Ethics Guide: I Know What’s Better, Really (cont'd)
• You and co-worker develop two different alternatives for consideration
• Leslie will miss meeting due to family emergency
• You believe Leslie's plan (Alternative One) could cause irreparable harm to company, and your plan is better
• You present your plan (Alternative Two), but not Leslie's
• You lead committee to think Leslie supports your plan
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
9
2-17
Ethics Guide: I Know What’s Better, Really (cont'd)
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
• Committee adopts your plan and Leslie never learns committee never saw her plan
• Was your behavior ethical? – Categorical imperative – What you ought to do,
independent of your own wants – Utilitarianism – Morality of an act is determined by its
outcome
2-18
Ethics Guide: Egocentric vs. Empathetic Thinking
• Egocentric thinking – Centers on self
– “I’m right, everyone else is wrong.”
• Empathetic thinking – “My View” is one possible interpretation – Take time to learn perspective of others – Take time to understand problem domain as a system
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
10
2-19
Ethics Guide: Egocentric vs. Empathetic Thinking (summary) Consider Falcon Security:
• Interpersonal conflicts – Getting snippy, feelings being hurt – “Let’s just ignore Felix” – Felix opposes project, not really participating – Felix doesn’t come to meetings – Felix thinks team is focused on drone flight performance – Alexis thinks team should determine drone parts to be 3D-printed
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
2-20
Case Study 2: Eating Our Own Dog Food: Chapter Development Process
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
11
2-21
SharePoint Development Site
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
2-22
Example Email from SharePoint
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
,
1
Organizational Strategy, Information Systems, and Competitive Advantage
Chapter 3
3-2
Q1: How Does Organizational Strategy Determine Information Systems Structure?
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
Strategy Determines Information Systems
2
3-3
Q2: What Five Forces Determine Industry Structure?
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
Competitive Forces
• Competition from vendors who manufacture substitutes
• Competition from new competitors
• Competition from existing rivals
Bargaining Power Forces
• Bargaining power of suppliers
• Bargaining power of customers
3-4
Porter’s Five Forces Model of Industry Structure
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
3
3-5
Examples of Five Forces
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
3-6
Five Forces at Falcon Security
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
4
3-7
Q3: What Is Competitive Strategy?
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
Porter's Four Competitive Strategies
3-8
Q4: How Does Competitive Strategy Determine Value Chain Structure?
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
Linkages
5
3-9
Task Descriptions for Primary Activities of the Value Chain
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
3-10
Q5: How Do Value Chains Determine Business Processes and Information Systems?
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
6
3-11C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
Q5: (cont’d)
3-12
Q7: How Do Information Systems Provide Competitive Advantages?
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
Principles of Competitive Advantage
7
3-13
How Does an Actual Company Use IS to Create Competitive Advantages? (cont'd)
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
• Maintains customer account data – IS collects information for ABC (adds value)
– IS saves customers time by automatically filling in part of form (adds value for customer)
• Package & information delivery system – IS helps customer to select delivery address and generate
shipping labels
– What value does shipper get?
3-14
Two Roles for Information Systems Regarding Products
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
8
3-15
Web Page to Select a Contact from the Customer’s Records
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
3-16
ABC Web Page to Select a Contact from Customer’s Records
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
9
3-17
Web Page to Specify Email Notification
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
3-18
Web Page to Print Shipping Label
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
10
3-19
How Does The Knowledge in This Chapter Help You?
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
• Identify key points Falcon Security must address in deciding whether to expand its business beyond security services
• Develop guidance for yourself about relationship between competitive strategy and information systems requirements
• Summarize what you have learned from this example in a statement that you could make in a job interview
3-20
Yikes! Bikes!
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
• You are the operations manager for Yikes! Bikes, a manufacturer of high-end mountain bicycles.
• New owners plan to pursue lowest-cost vendor strategy by importing low-cost, lower quality bikes.
• New owners not being honest with employees about cutting jobs.
• Say you might be promoted to new general manager. Should you trust them?
Q: Are the owner’s actions illegal? Unethical?
11
3-21
Guide: Your Personal Competitive Advantage
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
• Who will be your competitors when you seek a job after graduating from college?
• What will be your competitive advantage in the job market?
• What can you do before you graduate to create a competitive advantage for your self?
3-22
Using the Guide: Your Personal Competitive Advantage (cont'd)
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
How do these elements of competitive advantage apply to you personally?
• Switching costs? • Differentiating products? • Creating barriers? • Establishing alliances? • Reducing costs, increasing revenues?
12
3-23
Case Study 3: The Amazon of Innovation
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
3-24
Case Study 1: The Amazon of Innovation (cont'd)
Three categories of Amazon’s business lines:
1. Online retailing – Own inventory – Associates program – Consignment
2. Order fulfillment
3. Cloud services
C o p y r i g h t © 2 0 1 5 P e a r s o n E d u c a t i o n , I n c . C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
13
3-25
Costs for Fulfillment by Amazon by Type and Size of the Goods to Be Processed.
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
3-26
Impact of FBA
C o p y r i g h t © 2 0 1 7 P e a r s o n E d u c a t i o n , I n c .
• Amazon provides customer service for order processing (handling returns, fixing erroneously packed orders, answering customer order queries, etc.).
• Using Web-standard technology, FBA customers’ order and payment data directly linked to Amazon’s information systems.
• Enables companies to outsource order fulfillment to Amazon, thus avoiding the cost of developing their own processes, facilities, and information systems for this purpose.
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