Phase 3 ? Project Design This assignment should provide the full details for the proposed project solution. This is really the ?meat of your project.
Phase 3 – Project Design
This assignment should provide the full details for the proposed project solution. This is really the ‘meat’ of your project. Details for this section will include all information needed to make the solution work. For example, if you are writing a program, or designing a set of web pages, this section will include brief detailed descriptions, mock-ups, or functioning code. This chapter will also include full written descriptions regarding the functionality of your solution. For example, if you are designing a network solution, it will include diagrams for network connectivity. If you are writing a security solution, it will include written details about the security equipment, software, tools, or other methods that need to be implemented. It should also include any required budget information to help business leaders plan. This section should be between 4 pages in length.
Note: Intext citations and 3 references must.
Also attaching the past phases of the project docs.
Running head: PHASE 2- RESEARCH AND RECCOMENDATION 1
PHASE 2- RESEARCH AND RECCOMENDATION 5
Phase 2 – Research and Recommendation
Student Name
Institution Affiliation
Phase 2 – Research and Recommendation
Recommendations
One recommendation for Dominos Inc., is to expand its technological networks in the home and host countries in order to take advantage of the available opportunities in these economies. In order for the organization to achieve the expansion plan that it is presently pursuing, the volume of stores in the various locations as well as technological innovations should be expanded to more than twenty percent within the next four years. Second, in order to capitalize on its assets, Domino's should place an intense emphasis on cultivating brand loyalty among its customers and enhancing the image of the company's pizza. This can be accomplished by putting in place a Wi-Fi application within the retail location. Domino's customer experience might be improved by providing free Wi-Fi and a professionally designed website with Internet access. This change will have significant repercussions for the firm's plans to better manage online payments (Purwar, 2019). dominos Wi-Fi will be part of AT&T's Ready Zone technologies, which is presented as a way for advertisers to massively install in-store advanced technologies, and customers will then be able to connect to quality Wi-Fi at all Domino's outlet. One of the more intriguing consequences of the arrangement is that the dominos may possibly play up promotional material via Wi-Fi, similar to how Starbucks raises its in-store experiences. Wi-Fi is not necessarily a differentiation for dominos, but if it's employed to generate some type of long-term interaction, the brand stands to gain substantially more value.
Thirdly, Domino's should think about adopting intelligent advertising technologies including AI to focus on all of the participants or rival companies rather than only concentrating a few rivals. This would allow Domino's to be more competitive overall. Fourth, Domino's Inc., needs to strengthen their forward-thinking techniques for promoting and branding their products online. In terms of online benefits, Pizza Hut outperformed Domino's firm even though both companies invested about the same amount of capital in their respective online services segments. Domino's Inc., might therefore gain an advantage over its rivals by devoting a greater portion of its resources to marketing and sales conducted online.
In light of the recommendations discussed, Domino's Company ought to direct its attention toward online marketing and make use of the resulting effects to redefine their in-store dining plans in a manner that is commensurate with the development in online marketing and sales. The number of people using the internet in the modern world is growing at a quicker rate than it ever has before, and the growth in the firm's online marketing and sales will be essential.
Decision Criteria
Summary
Digital innovation and transformation in Domino’s Pizza have been accelerated by technological improvement in response to the rapidly rising competitive advantage. In order to compete with other businesses in the sector, technology has developed a feeling of customer-centricity and appealing experience (Purwar, 2019). An information technology upgrade phase is underway at the eatery. In order to improve the company, the company has a large number of technological advancement teams. In the United Kingdom, Ireland, and around the world, the Domino's Pizza Group PLC faces many implications as a result of technical advancements. Most of the company's locations are noted for putting a lot of work into technology in the areas of sales and ordering as well as marketing. The company has shown some weaknesses in its network connections that leads to delays in ordering and demand for an immediate intervention by the company headquarters to recommend improving on the network technologies for efficiency. The recommended strategies would be of value if implemented to the latter resulting to making Domino’s Pizza competitive in the market
References
Avetta Marketing. (2022). 7 Factors to Consider When Choosing a Technology Solution | Avetta. Avetta.com. Retrieved 28 May 2022, from https://www.avetta.com/blog/7-factors-consider-when-choosing-technology-solution.
Benarbia, T., & Kyamakya, K. (2021). A Literature Review of Drone-Based Package Delivery Logistics Systems and Their Implementation Feasibility. Sustainability, 14(1), 360. https://www.mdpi.com/2071-1050/14/1/360
Purwar, S. (2019). Digital Marketing: An Effective Tool of Fashion Marketing. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3318992
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Running Head: Phase 1 – Background, Business Justification, and Project Introduction
Phase 1 – Background, Business Justification, and Project Introduction
Capstone Project
Week 2 – PA 1 – Phase 1: Domino’s Pizza Group PLC
05/15/2022
Phase 1: Domino’s Pizza Group PLC
Background
Domino’s Pizza Group PLC is a pizza delivery company based in the United Kingdom. It is based on holding unique franchise rights to function, operate and franchise in the United Kingdom and at the Republic of Ireland. The restaurant operates through segment of the UK and Ireland markets as well as across other international domains.
Domino’s Pizza Group PLC enjoys good political stability that sees the company comply with different government provisions and regulations. Trade barriers of specific country of operation is aimed to protect Domino’s operations while other trade barriers interfere with its operations. Pricing requirements and regulations in some countries can affect the profitability of the company.
High inflation rates have caused increment of costs of raw materials hence impacting the price of goods. UK’s economy is at the booming phase creating a positive impact on the economic growth of the company.
Diverse national and international economic conditions which increases its profitability. Role of Brexit and its impact on the European business has affected its operations in the UK and other countries.
Domino Pizza as a multinational company enjoys some social factors and diverse range of customers that adhere to its western civilization and cultural advantage. The company is also incorporating all types of cultures in food production to capture customer reliability.
Domino’s culture in the environment is affected by the culture of the community on some social factors such as demography, engagement of women in the taskforce, and influence structure in the community.
Business Justification
Domino’s Pizza Group PLC enjoys some strengths and opportunities that shape its success in the UK. It uses a franchise-based model. Another opportunity is creation of human capital in Domino’s Company where competitive advantage is generated. Some of the constraints facing the company are competition from national and international brands such as Pizza Hut, Papa John’s and Little Caesar and changing customer perception and preferences.
The company has been dedicated to do better and greater in the field of operations and become the next big thing for UK. The Domino’s Pizza Group PLC has been dedicated to provide the best recipe for the consumers in terms of pizza production.
The phase 1 project will convert the technological outlook and overview of the company ensuring that it’s an e-commerce-based company that sells and distributes pizza across the United Kingdom, republic of Ireland and internationally. It will be able to compete well with other companies and operate quickly like other related companies like Amazon which have a good online base.
The foundation of Domino allows it the chance to create and develop a system that convinces franchisees to adopt the technological system by giving them a chance to prove their capacity and have a point-of-sale (POS) system to have better sales and productivity.
Project Introduction
This phase project seeks to explore the impacts of technological advancements on the company and its operations. Impact of technology on the company: Technology at Domino’s has eased and revolutionized ordering and delivery services.
Technological advancement has hastened digital innovation and transformation to deal with rapidly increasing competitive advantage. Technology has built some sense of consumer-centric and appealing experience to its competitive advantage with other companies in the industry (Wolfer, 2022).
The company should convey a lot innovative mechanisms to reach more pizza consumers and trigger a more extensive sales-base through a contentment process. Invention in technology is an essential tool for the company as it will trigger the company towards the extensive edge of success and realization of significant dreams.
The restaurant is pushing ahead through the phase of information technology advancement. The company holds a lot of technological advancement teams that strategize to make the company better in terms of advancement.
Various technological involvement such as autonomous deliveries, voice automations, GPS tracking alongside other technological strategies to allow navigation into different localities. This move is very essential to Domino’s Pizza Group PLC as it will help it deal with all competitive threats and delivery of services to consumers.
The technological advancement also plays an essential role in inserting a lot of consequences for the Domino’s Pizza Group PLC restaurant in United Kingdom, Ireland and internationally.
An integrated relationship is advanced through appropriate marketing and personnel to help in integration of operations to satisfaction of clients (Sule et al., 2020). The impact of the string and couple of technological advancements is to help the company have a better outlook and reflection for innovation and other improvements.
Customer-base are the center of the project and should be advanced in a way that is acceptable for iPhones and other android phones to be used by the customers.
References
Sule, M. R. B. P., Rusdi, D. N. A. B., Klana, N. A. B., & Rushdi, M. A. M. B. M. (2020). The Impact of Supply Chain Management Towards Customers Satisfaction at Dominos. Retrieved from http://122.129.122.220/bitstream/123456789/3513/1/DPI5B%20GROUP%203%20THE%20IMPACT%20OF%20SUPPLY%20CHAIN%20MANAGEMENT%20TOWARDS%20CUSTOMERS%20SATISFACTION%20AT%20DOMINOS.pdf
Wolfer, K. (2022). The Domino's Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution by Marcia Layton Turner. Michigan Historical Review, 48(1), 161-161. Retrieved from 10.1353/mhr.2022.0021
MarketScreener. (n.d.). Domino's pizza group plc. Stock Market Quotes and News : Equities, Indexes, Commodities, Forex on MarketScreener.com. https://www.marketscreener.com/quote/stock/DOMINO-S- PIZZA-GROUP-PLC-28742410/company/
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