“Walking the Walk” of Ethical/Social Responsibility

Order Instructions

I would like to use the company LEGO

Description

In today’s world, consumers are watching businesses and spending their dollars with companies that demonstrate ethical, socially responsible behavior. Examining whether or not a

company “walks the walk” of ethical, social responsibility is the focus of this assignment.

Instructions

For this writing assignment, choose a real-life company in your community that has acted either as a good corporate citizen or has chosen profits, market share or a higher stock price at the expense of good corporate citizenship (e.g., Wells Fargo Bank with over $3 billion in fines). Be sure your information is as current as possible, checking the company’s website and recent news articles covering their behavior.

 Identify the actions the company took to become a good corporate citizen. Include the culture established by the owners of the company, the board of directors or management. Sources may include the company’s website, Facebook page or recent articles.

 If your company…

o …has been engaged or is currently engaged in unethical or socially irresponsible

behavior, why do people still do business with these companies?



o …is a role model for social responsibility and ethical behavior, how do they continue to generate community goodwill? Do they engage personnel, dollars, and/or other organizational resources?

 How does the company’s true behavior match up with their marketing message? If they are different, why was this done? If they match, what is the benefit to the company and to the communities in which they do business?

Requirements:

 Prepare a quality, substantive paper that addresses the objectives of the assignment and the expectations set forth in the grading rubric.

 A minimum of 1000 words, excluding the title page and references is required.

 Use APA format:

o Refer to APA Style and the Online Writing Center resources in Academic Resources for guidance on paper and citation formatting.

o An abstract is not required for this assignment

 Use marketing language appropriately and reference marketing strategies where applicable.

 A minimum of 5 scholarly, professional, and/or industry sources that have been published within the past five years is required.

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