Marketing and Customer Analysis
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Marketing and Customer Analysis
Using the product, service, or business idea that you developed in the your business plan from the W3 Assignment, evaluate the factors important in conducting a detailed marketing and customer analysis, including:
Market potential
Evidence of customer interest
Relevant buying motives and customer requirements
Present and potential competitors and overall competitive intensity
Short- and long-term market influences
Market changes presently taking place
External regulations
Market history and traditions
Present and potential obstacles facing the market
Market gaps to be filled
Opportunities for partnerships with other firms in the industry
Evaluated the most viable market position for your new product, service, or business.
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