Imagine yourself as the CEO of a company in an industry that interests you.
Respond to the following in a minimum of 175 words:
Identify the major trends in the general environment of that firm, analyze the impact of those trends on the firm, and identify sources you (as the CEO) could use to monitor those trends.
Use a peer reviewed reference to support your response to this question (not required for replies). DO NOT use ONLY the textbook for this requirement.
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