Learning and Advertising

Objective:
The objective of this assignment is to apply your knowledge of classical conditioning and memory in creating brand communication.
Instructions:
Use your knowledge of Classical Conditioning and create an advertisement idea that applies classical conditioning, on a product of your choice.
Instructions:
1.    Choose any product category.
2.    Give it a new brand name and justify your choice in light of your understanding of memory and recall.
3.    Create an IDEA for a TV ad that applies Classical Conditioning to associate your new brand with a CR.
4.    It is NOT MANDATORY to create the actual advertisement; just an ad idea.