You will need to submit 4 slides for the Job Map deliverable (due on May 15th at 8pm PT). You can follow the format provided in the ‘Template’ PPT, o

Project Overview

● Use Google slides for: ○ Job Map (Week 7) ○ Innovation Metric (Week 8) ○ 5 Product Concepts (Week 9)

● Build (using recycled projects / paper, etc) Final Prototype ● Make Video of final presentation (3 to 5 min long)

• Project is to be completed individually

Job Map: Due May 15th, 8pm PT

You will need to submit 4 slides for the Job Map deliverable (due on May 15th at 8pm PT) 1. An overview of the job and customer:

– Includes: – A definition of the “job to be done” within this project – A one-sentence description of the customer

2. A description of your discovery methods (must include at least two interviews)

3. A job map 4. A list of ranked outcome statements from the process

Job Map Rubric

Points Full Credit:

Application of Planning Templates (Accuracy) 2 Student uses templates correctly for the purposes described in the class and lecture.

It is clear from the student work that they have learned how to navigate the planning

phase of the innovation process.

Completeness of Work 3

Student submits all required templates fully complete:

-) The customer and the job to be done

-) Selected discovery methods

-) Complete job map

-) Prioritized outcome statements

Quality of Work 2

All deliverables show a good level of detail so the reader understands each aspect of

the job mapping process. Delivered on time and within the provided boundaries

Job Map: Due May 15th, 8pm PT You will need to submit 4 slides for the Job Map deliverable (due on May 15th at 8pm PT) 1. An overview of the job and customer:

– Includes: – A definition of the “job to be done” within this project – A one-sentence description of the customer

2. A description of your discovery methods (must include at least two interviews)

3. A job map 4. A list of ranked outcome statements from the process

Job Map Rubric

Points

Full Credit:

Application of Planning Templates (Accuracy)

2

Student uses templates correctly for the purposes described in the class and lecture. It is clear from the student work that they have learned how to navigate the planning phase of the innovation process.

Completeness of Work

Student submits all required templates fully complete:

-) The customer and the job to be done

-) Selected discovery methods

-) Complete job map

-) Prioritized outcome statements

Quality of Work

2

All deliverables show a good level of detail so the reader understands each aspect of the job mapping process. Delivered on time and within the provided boundaries

PSU MGMT 410:! Product Innovation for Shared Value !

Individual Job Mapping Assignment!

P o r t l a n d S t a t e U n i v e r s i t y !

Job Map Process Diagram

Plan the cut Adjust the saw Start the cut Operate the saw

Complete the cut Maintain the saw

OUTCOME STATEMENTS

M i n i m i z e t h e t i m e i t t a k e s t o m e a s u r e o f f t h e w i d t h o f a c u t

M i n i m i z e t h e t i m e i t t a k e s t o m a r k t h e c u t l i n e

M i n i m i z e t h e t i m e i t t a k e s t o d e t e r m i n e w h a t t y p e o f c u t i s b e s t

Job statement

Job step statement

Outcome statement

Cutting a piece of wood

-ULWICK 2005

THE STRUCTURE OF A JOB STATEMENT

Determine… the current value of an antique when at an auction,….e.g. fair market value, going rate, etc.

Verb Object of the verb

Contextual clarifier Example of object of the verb

Options: 1)  Determine the current value of an antique. 2)  Determine the current value of an antique when at an auction. 3)  Determine the current value of an antique when at an auction e.g. fair market

value, going rate etc.

-ULWICK & BETTENCOURT 2008

You pick it !!

The Job

THE STRUCTURE OF A JOB STEP STATEMENT

Plan the cut Adjust the saw Start the saw Operate the saw Complete the cut Maintain the saw

Verb Noun

Minimize the time it takes to verify the accuracy of a desired outcome

with a customer, e.g. its meaning, completeness, exactness, etc.

Direction of Improvement Unit of measure Object of control

Contextual clarifier Example of object of the verb

Options: 1)  Minimize the time it takes to verify the accuracy of a desired outcome 2)  Minimize the time it takes to verify the accuracy of a desired outcome with a customer. 3)  Minimize the time it takes to verify the accuracy of a desired outcome with a customer e.g.

its meaning, completeness, exactness etc.

-ULWICK & BETTENCOURT 2008

THE STRUCTURE OF A DESIRED OUTCOME STATEMENT

Begin all statements about emotional jobs with one of the following:

– “feel” or “feeling” – “avoid feeling” – “be perceived as” or “avoid being perceived as”

– Bettencourt 2010

Emotional “Jobs”

Functional and Emotional “Jobs”

How does the customer or

customer team feel when they are

doing the job?

How well is the customer or customer team getting the job done?

C u st

o m

er

E xp

er ie

n ce

“Avoid feeling anxious” “Minimize the number of steps to set the device”

Emotional Highs and Lows H

ig h

L o

w

Job Step 2 Job Step 10 Job Step 5

Observe the job the customer is trying to get done

Example – Option 1

Plan the cut Adjust the saw Start the cut Operate the saw

Complete the cut Maintain the saw

OUTCOMES

M i n i m i z e t h e t i m e i t t a k e s t o m e a s u r e o f f t h e w i d t h o f a c u t

M i n i m i z e t h e t i m e i t t a k e s t o m a r k t h e c u t l i n e

M i n i m i z e t h e t i m e i t t a k e s t o d e t e r m i n e w h a t t y p e o f c u t i s b e s t

Cutting a piece of wood

-ULWICK 2005

Avoid feeling anxious

Example – Option 2

Plan the cut Adjust the saw Start the cut Operate the saw

Complete the cut Maintain the saw

OUTCOMES

M i n i m i z e t h e t i m e i t t a k e s t o m e a s u r e o f f t h e w i d t h o f a c u t

M i n i m i z e t h e t i m e i t t a k e s t o m a r k t h e c u t l i n e

M i n i m i z e t h e t i m e i t t a k e s t o d e t e r m i n e w h a t t y p e o f c u t i s b e s t

Cutting a piece of wood

-ULWICK 2005

Avoid feeling anxious …

Example – Option 3

Plan the cut Adjust the saw Start the cut Operate the saw

Complete the cut Maintain the saw

OUTCOMES

M i n i m i z e t h e t i m e i t t a k e s t o m e a s u r e o f f t h e w i d t h o f a c u t

M i n i m i z e t h e t i m e i t t a k e s t o m a r k t h e c u t l i n e

M i n i m i z e t h e t i m e i t t a k e s t o d e t e r m i n e w h a t t y p e o f c u t i s b e s t

A v o i d f e e l i n g a n x i o u s …

Cutting a piece of wood

-ULWICK 2005

Syllabus

•  Eight job steps •  Three to five outcome statements per job step •  24 to 40 outcome statements total

Rule Book 1. Job statement must state the task, activity or goal the customer is trying to get done.

2. All statements must be free from solutions and specifications—and stable over time.

3. All statements must not include words that will cause ambiguity or confusion, e.g., certain adjectives and adverbs, pronouns, process words, jargon, acronyms, etc.

4. All statements must be specific without sacrificing brevity.

5. All statements must follow the rules of proper grammar.

6. Do not use different terms to describe the same item, activity, etc. from statement to statement; be consistent in language.

7. All statements must have consistent structure, content and format.

8. Job statements must be introduced with an action verb

9. Job statements must relate to a predefined demographic and context.

10. Outcome statements must relate to a primary job of interest (the job under study) and not an ancillary job.

11. Outcome statements must be introduced with only one of two words: minimize (90%) increase (10%).

12. Outcome statements must contain a metric (time, likelihood, number) so performance can be measured.

13. Examples added to the end of a statement for purposes of clarification must be similarly and consistently formatted.

14. All statements must be usable in all downstream activities, e.g., questionnaires, for deployment.�

Format

Plan the cut Adjust the saw Start the cut Operate the saw

Complete the cut Maintain the saw

OUTCOME STATEMENTS

M i n i m i z e t h e t i m e i t t a k e s t o m e a s u r e o f f t h e w i d t h o f a c u t

M i n i m i z e t h e t i m e i t t a k e s t o m a r k t h e c u t l i n e

M i n i m i z e t h e t i m e i t t a k e s t o d e t e r m i n e w h a t t y p e o f c u t i s b e s t

Cutting a piece of wood

Format

Plan the cut Adjust the saw Start the cut Operate the saw

Complete the cut Maintain the saw

OUTCOME STATEMENTS

Cutting a piece of wood

Format

Plan the cut Adjust the saw Start the cut Operate the saw

Complete the cut Maintain the saw

OUTCOME STATEMENTS

Cutting a piece of wood

Format

Plan the cut Adjust the saw Start the cut Operate the saw

Complete the cut Maintain the saw

OUTCOME STATEMENTS

Cutting a piece of wood

Format

Plan the cut Adjust the saw Start the cut Operate the saw

Complete the cut Maintain the saw

OUTCOME STATEMENTS

Cutting a piece of wood

Format

Plan the cut Adjust the saw Start the cut Operate the saw

Complete the cut Maintain the saw

OUTCOME STATEMENTS

Cutting a piece of wood

Format

Plan the cut Adjust the saw Start the cut Operate the saw

Complete the cut Maintain the saw

OUTCOME STATEMENTS

Cutting a piece of wood

THANK YOU AND GOOD LUCK

Deliver this individual assignment in the dropbox.