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May 3, 2022

Sony TV case study

APA (edition "APA 6"), Marketing

Sony is introducing a TV with a 65-inch Ultra HD TV wide screen that has 4 times more pixels than existing HDTVs with an advanced signal processing system. The TVs introductory price is $10,000.
APA style double-spaced paper, at least 3 references to address the following questions:
Who should be Sonys initial target market? What are the target consumers demographics and psychographics? How can Sony locate and reach them?
How would you identify the innovators for this product?
Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.
Describe how Sony can use the five product features that affect adoption in order to speed up the diffusion of its new TV model.

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