Sensory Response ??When analyzing the viewers sensory response to a particular visual, it is important to consider the visual elements that attrac

 

  1. Sensory Response – When analyzing the viewer’s sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewer’s Sensory Response, you may consider analyzing at least two of the following effects:
  2. Colors
  3. Lines
  4. Shapes
  5. Balance
  6. Contrast
  7. Perceptual Response – When analyzing a viewer’s perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewer’s Perceptual Response, consider at least two of the following effects:
  8. Target audience specifics (age, profession, gender, financial status, etc.)
  9. Cultural familiarity elements (ethnicity, religious preference, social groups, etc)
  10. Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.)
  11. Technical Response – When analyzing a viewer’s response to certain visuals, we need to consider the technical visual aspects that may affect perception. Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements that impact perception. When analyzing the Technical Response, consider the Laws of Perceptual Organization (similarity, proximity, continuity, common fate, etc), and at least two of the following types of visuals:
  12. Drop-down menus
  13. Hover-over highlighting
  14. Animations
  15. Quality of visuals
  16. Emotional Response – When analyzing a viewer’s Emotional Response, it is important to consider the targeted audience preferences and emotional intelligence. Discuss what the viewer might want to see and what type of visual presentation will set the tone for that response. When analyzing the Emotional Response, consider the effects of at least two of the following types of visuals:
  17. Mood setting colors
  18. Mood setting lighting
  19. Persuasive images
  20. Positioning of search or purchase buttons
  21. Social media icons and share options
  22. Ethical Response – When analyzing a viewer’s Ethical Response, it is important to consider the targeted audience values and beliefs. Identify any negative messages about certain ideas, groups, or cultures. Describe and pinpoint images that may be inappropriate for a variety of viewers. Keep in mind that your website can be accessed by all ages and groups. When analyzing the Ethical Response, consider at least two of the following types of visuals:
  23. Visual stereotypes
  24. Limitations in diversity
  25. Inappropriate images for all audiences
  26. Digital alterations
  27. False representation or advertising

1

2

Facebook Website

Adriana C. Hernandez

Rasmussen University

COURSE#: MA242/BSC2087C

Jenessa Gerling

05/01/2022

Thesis Statement: Facebook, which emerged as a standalone website, is used worldwide. Facebook has emerged as one of the 21st century's largest companies, with a consumer base of people who understand the word internet.

Title of Paper: Facebook Website

I. Introduction

A. Attention grabbing sentence about topic

Facebook, which emerged as a standalone website, is used worldwide. Skyrocketing revenues' simplified version of the term perception is a way of perceiving or viewing things and refers to how the brain knows how things are or processes things (Mosquera et al.,2020).

B. Thesis statement

Facebook, which emerged as a standalone website, is used worldwide. Facebook has emerged as one of the 21st century's largest companies, with a consumer base of people who understand the word internet.

II. First paragraph main point – topic sentence

The case in this study involves deciphering the website perception elements and related responses to the same crucial points as follows:

A. Supporting details (in-text citation for outside resource used as support/evidence)

1. Details about the supporting details

Sensory response refers to the way we respond to specific website visual elements. The website contains both a design pattern and a logo which most individuals worldwide are aware of today.

2. Details about the supporting details

The image of the logo is a letter f-like. The most dominant colour in the ad on Facebook is blue and white shades used to design and highlight the tangible symbol.

B. Supporting details (in-text citation)

There are also lines and shapes in the logo, and as mentioned, the logo lines include lines and a square box forming a bold character, 'f' and highlighting the Facebook company name (Plantin et al.,2018). Contrast and balance are also incorporated. There is contrast present and light colours in the image that easily distinguish the Facebook symbol from other symbols such as WhatsApp and YouTube. The balance is indicated in the proper depiction of the 'F' symbol, highlighting everything around the same.

C. Transition sentence

On the other hand, perceptual response refers to the number of groups of persons attracted to the ad and those not attracted.

III. Second paragraph main point – topic sentence

Though perceptual response targets a potential user base involving many people from any age group, ethnicity, or age, it is more dominant among the youth, in my view.

A. Supporting details (in-text citation)

The aged have no more time in the Facebook like the youth who are in desire remain informed and have interest in sharing their feelings and information through the platform (Plantin et al.,2018).

1. Details about the supporting details

The technical response involves specific elements, including buttons and dropdowns worldwide, which technically impact the user.

2. Details about the supporting details

This also applies to the user experience or interference that the user gets through the website's usage (Kim & Yang,2017).

B. Supporting details (in-text citation)

Additionally, emotional response refers to the ease with which Facebook enables individuals to connect across the globe using its search techniques and how individuals can look for assorted topics, including politics and world events or even ordering for pizza or reach for consumers (Plantin et al.,2018).

C. Transition sentence

The also ethical response also is used and shows that Facebook has emerged as one of the most misused websites in the world.

IV. Third paragraph main point – topic sentence

Ethical response indicates that Facebook has no restriction on the type of information that is posted.

A. Supporting details (in-text citation)

It allows posting of information without consideration or limitation of the information that could derail society from its morals (Chugh &Ruhi,2018).

1. Details about the supporting details

There is no specified code of ethics in the use and utilization of this platform to pass information. It does not provide regulation on the terms to be used.

2. Details about the supporting details

Facebook has created the need for uploading better images than each other hence forming a false representation (Mosquera et al.,2020).

B. Supporting details (in-text citation)

has emerged as the website misused in spreading topics and information such as images that have people who are depressed and the fake news (Chugh &Ruhi,2018).

C. Transition sentence

Therefore, fakebook’s logo, ease of use, and accessibility has affected people’s perception over the type of users it has, how it emotionally affects its users, and how it is ad and app appear which has in turn made known by many people globally.

V. Conclusion

A. Summary of main points/Restatement of thesis statement

Facebook has emerged as the standalone website and is used globally and one among the world’s largest website as it is easy to use for all the people who understand how to use internet. This platform has less research towards members that are aged and towards the youth, respectively, and involvement is more centric.

B. Sentence to state a judgment on topic, make a prediction, or call the reader to action

Although the Facebook website's ease of use has attracted many people across the globe and enhanced communication on global matters, but the platform needs to produce restriction on nature of information posted so as to ensure that it instills moral values to the young people.

References

Chugh, R., & Ruhi, U. (2018). Social media in higher education: A literature review of Facebook. Education and Information Technologies, 23(2), 605-616.

Kim, C., & Yang, S. U. (2017). Like, comment, and share on Facebook: How each behaviour differs from the other. Public relations review, 43(2), 441-449.

Mosquera, R., Odunowo, M., McNamara, T., Guo, X., & Petrie, R. (2020). The economic effects of Facebook. Experimental Economics, 23(2), 575-602.

Plantin, J. C., Lagoze, C., Edwards, P. N., & Sandvig, C. (2018). Infrastructure studies meet platform studies in the age of Google and Facebook. New media & society, 20(1), 293-310.

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