Write a fifteen page (double spaced) paper covering the content from each chapter in the textbook (roughly one page per chapter) and how yo

Cavaliers Mission Statement The Cleveland Cavaliers are committed to positively impacting important social issues in our community in the areas of education, health & wellness, youth & family services and volunteerism. Through our community programs and initiatives and with financial support from the Cavaliers Youth Fund, a fund of the Cleveland Foundation, the Cavaliers aim to set the standard of giving in our community.

Who/what are the Cleveland

The Cleveland Cavaliers are a team in the NBA (National Basketball Association)

Founded 1970

They play in Rocket mortgage field house in Cleveland,Ohio

Play in the Eastern Conference

Have had prevalent names in basketball such as lebron james and Shaq play for them but only have one championship to show for iut

Financial Facts Franchise Value of the Cleveland cavaliers- 1.65bn USD

Cleveland Cavaliers Revenue- 211m USD

Cleveland Cavaliers ticket sales- 4m USD

Average ticket price- 48 Usd

Cleveland Cavaliers Social Media

Cleveland Cavaliers Facebook Fans- 8.03 Million

Cleveland Cavaliers Twitter followers- 3.28 Million

Cleveland Cavaliers instagram followers- 11.7 million

Cavaliers Currently 43-36, 7th in the NBA Eastern conference They are projected to make the playoffs (64%) which will be good for revenue, but with that being said they have next to no chance of winning the championship (<0.1%).

Market research plan

– There has been a huge decrease in home attendance due to the Covid- 19. Therefore, They need to find a way to get the fans back to wanting to go and support them at home games The first way to do that is to start winning again

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– Another thing that can make more people want to attend the the games is by making the city of cleveland more appealing , by fixing up the the infrastructure of the city.

– Get the kids to fall in love with the team which in turn brings in parents money

Target Audience The target audience of this marketing would have to be the people of that live in ohio. – Make people want to go to the games – Make the games more entertaining – Cultivate the attention of children make them

become fans.

Strengths – The cleveland Cavaliers have only one upside and that is the Renovated arena.

Weaknesses – No “ super star” players – The loss of Lebron james (arguably the most know player in the NBA) to the lakers

– No big/exciting plays that can capture the fans attention

The setup With lebron being gone they opened a lots of space on salary(3 year/100 million dollar) due to a player of that magnitude contract being gone. This will help the cavaliers in the market getting a more balanced team instead of one superstar with a bunch of low tier players around him.

They also have a former all-star and cleveland veteran with kevin love that can help new players get used to the organization because winning starts in the locker room.

Cavaliers player spending over the the years

It obvious that player expenses after lebron left there is more money to play around and pick up young explosive players to make the games more entertaining.

Cavaliers attendance over the years

Along with a dip in Player spending it is obvious that there was a dip in average attendance after losing their most important player of the franchise

Winning With cleveland having won one championship with lebron the city went crazy people travelled there and were more likely to go to the games. No one wants to go see a team that loses and a team without star players. In order to attract people big plays and big wins are needed. The organization needs bright young stars to kickstart the organization upwards back to its 2016. I feel like these are very solid steps in the right direction.

Marketing to kids – It is easy to market to kids- There are many ways t o get the kids involved with the team.

– There can be more kids camps where players can interact with the kids and are more likely to fall in love with the organization. Making them more likely to want to attend games which in turn equals more revenue and more attendance.

– Another step than can be take is to make the more entertaining for the kids. Because in all honesty many kids will not be paying much attention to the games as adults will. There has to be a way for kids to want to comeback and make families more likely to comeback. Such as more intractable halftime show for kids, souvenirs, toys handed to the kids, interaction with players pre or post game.

Continued…. / Targeting adults and teens

With all that being said kids will bring friends and family to the games making attendance go up. Using their social media outlets possibly by giving out free tickets and letting people experience the games will make more people want to come to the games and bring people along with them. All these plans revolve around bringing in the target audience which in turn will cause them to attract more people to the games.

Fixing the infrastructure/ making more appealing to the game

Cleveland has been graded with a c- on it’s infrastructure. The experience of the game is not just the game it’s the city the that game takes place . If families can’t enjoy their time in the city due to bad roads, bad internet connections, and bad means of public transportation. It just makes the experience that much worse. If the city opens up their checkbook and fixes up these issues it will make the games better to go to. If more people go to the game that is more people that are likely to spend money in the city which makes it a win-win for the city and the organization.,