Triggers and Contengencies

As an example, consider you are on the strategic planning team for a soft drink company. A merger of two major competitors next year would constitute a future trigger. For this discussion, consider your Environmental Scan and SWOT analysis. Formulate a trigger/contingency pair in the form of a three-part sentence. Examine it in terms of the three guidelines that good contingency plans should follow.

Post a summary of your selected company and risks that you perceive based on your prior Environmental Scan and SWOT analysis. State the three-sentence trigger/contingency pair and justify your choice of contingency plan using scholarly or credible resources.