In this assignment students are required to identify and assess employer branding techniques and online external recruiting best practices

Internet research: Recruitment

In this assignment students are required to identify and assess employer branding techniques and online external recruiting best practices.

Students are expected to research and evaluate four companies’ websites and career pages. Students will evaluate recruitment and employer branding strategies and methods and develop higher level linkages between what they observe and what they have learned in the program, outlining similarities and differences and offering evaluation and criticism of the recruitment and employer branding strategies and methods for those companies while recommending ways for improvement based on what they have learned as well as further studies/research.

Students should prepare an analysis report, organized as they see appropriate for the topic, in a way that address all the questions provided for this research. The report should include an introduction and conclusion, should be 8-10 pages (double spaced), APA standards and 12 pts size font. You must also provide a properly cited reference page at the end of the document (including all websites visited).

Objectives

• Assess and identify employer branding techniques

• Assess online recruiting best practices

• Examine strategies for recruiting a more diverse workforce

• Identify various methods used for external recruitment

Required Materials

Dessler, G., & Chhinzer, N. (2020). Human resources management in Canada (14th Canadian ed.). Pearson Canada Inc.

ISBN-13: 978-0-13-485619-3

Review chapter 6 of the course textbook