Apple Inc. Marketing
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1. You are the Chief Marketing Officer at APPLE and your boss, Tim Cook,
CEO, has requested a detailed, strategic update on the future direction of the
iPhone product line, but also the APPLE portfolio of products and services
overall. What do you tell him? Make certain to include any thoughts on
challenges for product development, competitive landscape, global marketing
research; customer feedback; pricing; language, culture, differing strategies,
promotions, etc in your writeup.
Reference Book : Global marketing Management-eighth Edition
Masaaki Kotabe/Kristiaan Helsen
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